JOB DESCRIPTION:
- Conducting market research and analysis to evaluate trends, brand awareness and competition ventures
- Propose an integrated marketing communication plan (IMC) and develop a detailed implementation plan
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
- Initiate and control surveys to assess customer requirements and dedication
- Participate in building ideas and implementing company's internal projects
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
- Report on weekly and monthly internal campaign results to manager
KNOWLEDGE & EXPERIENCES:
- Proven experience as marketing executive or similar role
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Familiarity with social media and web analytics (e.g. WebTrends)
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
- BSc/BA in marketing, business administration or relevant discipline
BENEFITS:
- 2 days off per week (Saturday, Sunday)
- Competitive salary and benefits, yearly outing activities
- Personal healthcare insurance
