Brand Story From Upass
Upass is a trusted international brand known for its safe products in moms & babies care. Upass products don’t contain BPA or any chemical toxic for babies (as well as their digestive system).
KPIs
Challenge
Regardless of the fact that the competition in the supporting tools for weaning is intense, Upass has an advantge of quality products. However, that Upass is lacking communication campaigns to gain consumer awareness of the brand. Hence, Upass shall likely be forgotten, lose its share and be replaced.
Ideas & Solutions
Producing oriented content: WEANING DOES NOT ONLY PROVIDE A NUTRITIOUS SOLUTION BUT ALSO A DISCOVERY OF FOOD CHOICES FOR BABIES.
Reaching the new generation of moms via sharing new way s of weaning.
The Results
Organic reach has increased to 1 million people, increased by 700% since quarter III in the same year. The fanpage has gained 11 000 page likes (increased by 253%). The revenue has increased by 150% since the same quarter last year.
