5 things young moms want brands to know
5 things young moms want brands to know. A period-specific Mother & Baby market perspective with practical implications for messaging, channel choice and customer…
SKYPERRY · Vietnam at the core
Insights
Practical analysis of Vietnam buyers, sales channels and market shifts for teams planning market entry and growth.
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Beauty bloggers’ collaboration: Dos And Don’ts
A practical article on beauty blogger collaboration, including creator fit, channel planning, e-commerce and social strategy.
2021 fashion industry trends in Vietnam
A 2021 fashion-industry trend article covering e-commerce, online payment, sustainability, BOPIS, TikTok and Shopify.
2021 influencer marketing trends: beauty brands can’t overlook
A 2021 beauty-industry view of influencer marketing trends, including video, product collaborations, smaller creators and consumer influence.
How Korean beauty brands should select Vietnamese creators
A practical approach to choosing Vietnamese creators for Korean beauty brands through audience relevance, product explanation, content rights and real purchase results.
K-beauty in Vietnam: Korean origin opens the door, product fit closes the sale
Turn K-beauty interest in Vietnam into product demand through market intelligence, brand localization, creator fit and workable order economics.
Marketing for Mother & Baby during the pandemic: everything moves toward the home
Marketing for Mother & Baby during the pandemic: everything moves toward the home. A period-specific Mother & Baby market perspective with practical implications for…
Beauty bloggers in Vietnam: The top 6
A historical list of six beauty bloggers in Vietnam and the creator landscape brands were watching at the time.
Micro-influencer – Solution for budget campaigns
A historical look at micro-influencers in Vietnam, their advantages and examples of budget-conscious influencer campaigns.
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