How Made-in-Vietnam products can test demand through Southeast Asian social media. A market-specific cross-border perspective that preserves the original period and separates market signals…
Vietnamese cuisine "makes a buzz" on Thai social media through influencers. A market-specific cross-border perspective that preserves the original period and separates market signals…
AI Will Redefine the Rules of the Game in the World of Influencers. A period-specific analysis of creator behavior, platform change and the implications…
How social media and KOLs are driving social commerce in the Philippines. A market-specific cross-border perspective that preserves the original period and separates market…
Vietnamese Goods Ride Social Commerce Wave to Enter Indonesia. A market-specific cross-border perspective that preserves the original period and separates market signals from proven…
Test creators, social commerce, and livestreaming against clear purchase and fulfilment criteria before scaling in Vietnam.
New TikTok regulations: Will Sellers and KOCs be more strictly regulated?. A period-specific analysis of creator behavior, platform change and the implications for Influencer…
5 trends brands can apply to Influencer Marketing campaigns. A period-specific analysis of creator behavior, platform change and the implications for Influencer Marketing strategy.
The De-Influencer trend: A threat to brands or a way for influencers to regain real influence?. A period-specific analysis of creator behavior, platform change…
The U.S. TikTok ban: what could happen to Influencer Marketing?. A period-specific analysis of creator behavior, platform change and the implications for Influencer Marketing…
Influencers and their impact on Gen Z's shopping behavior: "Has the wind shifted"?. A period-specific analysis of creator behavior, platform change and the implications…
SKYPERRY TikTok Hub: Building positioning through short video. An evidence-aware case or campaign analysis that preserves the original project context and claim boundaries.
FATZBABY Vietnam: Increasing brand awareness through a short-video campaign. An evidence-aware case or campaign analysis that preserves the original project context and claim boundaries.
How Mother & Baby Influencer Marketing may change in the ChatGPT wave. A period-specific Mother & Baby market perspective with practical implications for messaging,…
Social media usage behavior of millennial moms. A period-specific look at audience behavior and what it meant for brand communication and purchase decisions.