7 traits of millennial men that shape purchase behavior
7 traits of millennial men that shape purchase behavior. A period-specific look at audience behavior and what it meant for brand communication and purchase…
SKYPERRY · Vietnam at the core
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Practical analysis of Vietnam buyers, sales channels and market shifts for teams planning market entry and growth.
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Influencer Marketing in Vietnam in 2019: the standout waves
Influencer Marketing in Vietnam in 2019: the standout waves. A period-specific analysis of creator behavior, platform change and the implications for Influencer Marketing strategy.
Lessons to remember in the Tet communication race
Lessons to remember in the Tet communication race. A period-specific guide to content, brand communication and channel decisions, preserving the original article context.
Salon advertising: tell a better story
Salon advertising: tell a better story. A period-specific guide to content, brand communication and channel decisions, preserving the original article context.
Pros and cons of using child KOLs in communication
Pros and cons of using child KOLs in communication. A period-specific analysis of creator behavior, platform change and the implications for Influencer Marketing strategy.
Why brands need an always-on content marketing strategy?
Why brands need an always-on content marketing strategy?. A period-specific guide to content, brand communication and channel decisions, preserving the original article context.
Always-on marketing: Debunking the myths
Always-on marketing: Debunking the myths. A period-specific guide to content, brand communication and channel decisions, preserving the original article context.
5 things young moms want brands to know
5 things young moms want brands to know. A period-specific Mother & Baby market perspective with practical implications for messaging, channel choice and customer…
Beauty bloggers’ collaboration: Dos And Don’ts
A practical article on beauty blogger collaboration, including creator fit, channel planning, e-commerce and social strategy.
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