Case study
AR Selfie – Give Gratitude, Send Sincerity
Project story
From question to measurable outcome.
Danisa launch a new limited version of cookies tin, especially for the Mid Autumn Festival season. In every tin, besides the good old traditional butter cookies, for the first time, Danisa introduced the Danish Royal Style Lantern, which brings warmth and peace to your family on this special Mid-Autumn occasion.
01
Category
- 2D
- Photoshoot, video recording
02
Description
- Capture Mid Autumn moments
03
Result
- The challenge attracted 200 attendants and 30,000 engagements.
- The filter gained up to 2000 open and 1500 play.
Campaign assets
What the market actually saw.
3 assets
