Case study
Brand Story From Acecook
Project KPIs
Performance at a glance
01
50.000Organic views
Project story
From question to measurable outcome.
Since its inception in 1995, Acecook Vietnam Joint Stock Company has been developing dramatically and becomes a leading food manufacturer in Vietnam. Acecook Vietnam, attained a strong position in the market while providing instant processed products with high quality
01
The Challenge
Acecook is the most selected instant noodle manufacturer in Vietnam. The brand is going to launch a summer promotion in which winners will be selected by a lucky draw. However, there is a concern about the transparency of the lucky draw among consumers. For the clarity of promotion, the brand aims to livestream all the lucky draw sessions on Facebook and through that create a cross-media channel for the promotion from MT channel to TV and social media.
02
The Execution
- Recruiting MC from credible TV programs for the livestream.
- Producing 12 livestream series with content oriented around daily life to facilitate easy access and create friendliness between brands and potential customers.
- Organizing mini-game on the live streaming
03
The Results
The campaign has reached 50,000 organic views for all livestreams. The number of organic viewers is 8 times higher than in previous sessions. Also, no negative comments during the livestreams.
Campaign assets
What the market actually saw.
3 assets
