Case study
Commerce Development Research Institute of Taiwan – Mommy and Baby Products
Project KPIs
Performance at a glance
01
85 %Organic comments
02
350 %Increase website traffic
03
40 %Increase sales
Project story
From question to measurable outcome.
Overall information about brand
01
The Challenge
Mom-and-baby products from Taiwan are quality and reasonably priced but little they are known for that in Vietnam. At the same time, there was also a large number of counterfeit and unknown origin products.
02
The Execution
Organized a series of 2 events Wonder Moms - Happy Kids to help mothers directly experience genuine Taiwanese products. Using Hotmom to honestly share events and products on social networks to help spread the word. In addition, we also use the press information channel to publish the event and increase the prestige of genuine Taiwanese products.
03
The Results
Received nearly 200 signups after 2 months in the two exhibitions. Reached 200 000 people and received 70 000 interactions.
Campaign assets
What the market actually saw.
1 assets
