#influencer marketing

Gen Z’s interest in influencers decreased by 11% in the period between 2020 and 2022, with Celebs being the target of this number at 22% (according to a report from the market research organization GWI). Is this a sign that investing advertising budgets in booking KOLs (key opinion leaders) is becoming less effective as Gen […]

SKYPERRY produces a variety of short videos on TikTok with trendy content. This short-video project demonstrates the abilities of editing as well as creating ideas for short videos for businesses. Context At the end of the year 2021, SKYPERRY officially became a Creative Partner of TikTok in Vietnam. From this moment, SKYPERRY has continuously executed […]

So far, Influencer marketing is still the optimal marketing solution for mother and baby businesses, before ChatGPT becomes a human consulting tool. However, the way to deploy Influencer Marketing today needs to be different from the past to keep up with the trend of the times.  Strategies to use Influencer Marketing need to be creative […]

We have seen the huge appeal of child-related content from videos posted on social networks revolving around stories of child care, food and travel. Since then, the public began to pay a certain amount of attention and assign them the title of KOL. The coverage of these young KOLs everywhere has brought many positive things but also […]

Beauty bloggers collaboration has gained popularity recently among cosmetic and fashion brands. Almost a decade ago, only Celebrities were Influencers and the most popular collaboration is TV advertisement. In the blink of an eye, with the boom of social media, many types of Influencers were born and one of the most noticeable is Beauty Bloggers. […]

2021 fashion industry trends got a significant change. The COVID–19 pandemic’s profound impact on world economics is to blame. The pandemic has changed the ways consumers make purchase decisions and their shopping habits. They became more aware and careful when it comes to consuming any given product, which pushes brands into changing and adapting to […]

2021 influencer marketing trends were expected to have major shifts, mainly because of the prolonged COVID-19 pandemic. The new trends appear with the previous trends of 2020 that shape 2021. The influencer market has been growing rapidly since 2015, as the total size of the market is projected at 15 billion dollars in 2022 (Techjury). According to […]

Vietnamese beauty influencers are unarguably the most effective at promoting cosmetics, especially Korean ones. Influencer marketing is not just an emerging trend, for the beauty industry, it’s a fundamental part. Beauty brands were among the first to realize and take advantage of the capability of online influencers. Businesses in this area, markedly Korean beauty companies, […]

Following up with the previous trends, 2020 influencer marketing trends have gradually shifted over the last few years. Sure it has suffered a few hiccups, thanks to fake followers, a lack of transparency in some influencer posts, and a few clueless “influencers” without influence, but its effectiveness must surely now be beyond dispute. However, any marketplace […]

Preceding the 2017 trends, 2018 influencer marketing trends have witnessed a major shift in the first 3 months. Here are the 4 forecasting trends that SKYPERRY thinks brands should keep an eye on. MAKING MONEY FROM SOCIAL NETWORK After work at a bank, a good-looking credit officer named Tien gets dressed up to go to an […]

Starting their beauty blogging work from the very beginning of the social content trend, until now these beauty bloggers have become top influencers in beauty in Vietnam. Changmakeup As the most popular beauty blogger, Trang Ngo of Changmakeup channel is being named Michelle Phan of Vietnam. Her name has been regularly mentioned in every beauty topic. Starting […]

Who is a micro-influencer? Micro-influencers are individuals who work or specialize in a particular field and usually share impressive social media content about their major interests. Micro-influencers have fewer followers than celebrities. However, their content seems to be more reliable because of their experience. For example, micro-influencers could be experienced housewives, programmers, and “hot” teenagers […]