5 Insights in the Vietnamese children’s milk industry in the first half of 2023
Let’s quickly explore these 5 insights and prominent trends that are shaping the choices of Vietnamese parents when searching and selecting milk products for…
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6 Trends dominating the healthcare industry in Vietnam
Despite the COVID pandemic, the nutrition and healthcare industry is one of the rare sectors that has experienced strong growth. In 2023, what are…
3 types of content that are ineffective on TikTok
As TikTok is gradually tightening its regulations and implementing new laws, how can your TikTok channel still ensure effectiveness? SKYPERRY has three tips for…
New TikTok regulations: Will Sellers and KOCs be more strictly regulated?
Faced with emerging issues and negative feedback, TikTok is taking a series of actions, including adding new requirements to this playground. Let’s stay updated…
Budget cuts, what marketing activities should small and medium-sized enterprises focus on to increase profits?
In the context of a predicted challenging economy with decreased purchasing power, small and medium-sized businesses should optimize their budgets and allocate them towards…
4 Key insights that make expectant mothers give up skincare during pregnancy
Investing in skincare and makeup products is an essential part of women’s shopping behavior. However, most women tend to forget about skincare when they…
8 Factors to consider for maximizing TikTok brand channel effectiveness
With explosive growth and an increasing number of users, TikTok has become an essential marketing platform for businesses. This has seen a range of…
The De-Influencer trend: A threat to brands or a way for influencers to regain real influence?
The consumer and advertising industries are witnessing a new wave of content called “#Deinfluencer,” where individuals talk about products they dislike, advise people not…
A United States bans TikTok – What will happen to Influencer Marketing?
If ByteDance does not respond to the government’s ultimatum, the TikTok platform will be completely banned in the US. The director of Coyne PR,…
Short, multi-channel videos – The marketing trend for small and medium-sized businesses
Booming strongly from 2020-2022, short videos are predicted to continue dominating content types in marketing and advertising activities for businesses this year. In addition,…
Influencers and their impact on Gen Z’s shopping behavior: “Has the wind shifted”?
Gen Z’s interest in influencers decreased by 11% in the period between 2020 and 2022, with Celebs being the target of this number at…
Top 3 outstanding insights of the Mom and baby market that brands cannot ignore
In the face of post-Covid health fluctuations and the emergence of new-generation fathers and mothers, the diaper industry is having many notable changes. So,…
Mom and Baby market: The fierce competition between brands
Mom and baby market is one of the most outstanding fields of business catching the attention of investors. However, no matter how potential this…
The successful marketing campaigns of Panasonic and Sunlight: What to learn from them?
Are you in search of unique and efficient marketing strategies to use on your products? Let’s take a look at two successful case studies…
Mom and baby market 2023 in Vietnam becomes more attractive with many investment opportunities
With the growth of big brands, mom and baby market in 2023 in Vietnam is more attractive to meet all demands of consumers. There are…