Young online shoppers in Vietnam: segment by buying situation, not generation
Understand younger online shoppers in Vietnam through buying situations, channel roles, trust, creator fit and order friction.
Category: Social Commerce
How Made-in-Vietnam products can test demand through Southeast Asian social media
How Made-in-Vietnam products can test demand through Southeast Asian social media. A market-specific cross-border perspective that preserves the original period and separates market signals…
Vietnamese cuisine “makes a buzz” on Thai social media through influencers
Vietnamese cuisine "makes a buzz" on Thai social media through influencers. A market-specific cross-border perspective that preserves the original period and separates market signals…
How social media and KOLs are driving social commerce in the Philippines
How social media and KOLs are driving social commerce in the Philippines. A market-specific cross-border perspective that preserves the original period and separates market…
Vietnamese Goods Ride Social Commerce Wave to Enter Indonesia
Vietnamese Goods Ride Social Commerce Wave to Enter Indonesia. A market-specific cross-border perspective that preserves the original period and separates market signals from proven…
Social Commerce trends in the Mother & Baby market in 2024
Social Commerce trends in the Mother & Baby market in 2024. A period-specific Mother & Baby market perspective with practical implications for messaging, channel…
Shoppable video for mom and baby in 2024: how brands can connect content to purchase
A 2024 guide to shoppable video for mom and baby products, from parent questions and product demonstrations to the sales page and completed orders.
4 trends that could improve Mother & Baby revenue in 2024
4 trends that could improve Mother & Baby revenue in 2024. A period-specific Mother & Baby market perspective with practical implications for messaging, channel…
3 types of TikTok content to avoid if you want to prevent flops
3 types of TikTok content to avoid if you want to prevent flops. A practical look at platform, content and commerce decisions, preserving the…
New TikTok regulations: Will Sellers and KOCs be more strictly regulated?
New TikTok regulations: Will Sellers and KOCs be more strictly regulated?. A period-specific analysis of creator behavior, platform change and the implications for Influencer…
8 factors brands should consider to improve TikTok channel performance
8 factors brands should consider to improve TikTok channel performance. A practical look at platform, content and commerce decisions, preserving the original period while…
Multi-channel short video: a marketing trend SMEs should not ignore
Multi-channel short video: a marketing trend SMEs should not ignore. A practical look at platform, content and commerce decisions, preserving the original period while…
TikTok Shoppertainment: When content and commerce combine
TikTok Shoppertainment: When content and commerce combine. A practical look at platform, content and commerce decisions, preserving the original period while improving current SEO…
Case Study Nuty Cosmetics: Boosting Sales Via Short Videos
Case Study Nuty Cosmetics: a historical short-video/TikTok Shop execution article. Visible text results include views, link clicks, comments and likes; no new sales KPI…
Short video marketing: A light for the advertising industry in an economic decline
Short video marketing: A light for the advertising industry in an economic decline. A practical look at platform, content and commerce decisions, preserving the…