Made-In-Vietnam Products Dominate Southeast Asian Social Media: A Future Within Reach
Southeast Asia is a market of nearly 700 million people with a popular culture of using social networks. Although Vietnamese products have been more…
Category: Social Commerce
The influence of social media and KOLs in the Philippines is unlocking a powerful trend in social commerce.
Philippine Cultural Characteristics and the Power of KOLs The Philippines is one of the countries where social media and KOLs (Key Opinion Leaders) have…
Vietnamese Goods Ride Social Commerce Wave to Enter Indonesia
The thriving trends of influencer marketing and social commerce in Indonesia present a golden opportunity for Vietnamese products to accelerate their market penetration. This…
The Secret Weapon for Korean Brands in Vietnam: A Guide to Winning with Influencers & Social Commerce
When an international brand looks at Vietnam—a market brimming with $9 billion in potential—the greatest challenge isn’t just competition, but the barriers of culture…
Unlocking Social Commerce Trends 2024 in the Mother and Baby Market
Social commerce – a new trend that is expected to greatly improve a company’s competitive advantage in the mother and baby market by 2024…
Social media usage behavior of millennial moms
Millennial moms make up a quarter of the world’s population. This is one of the most influential demographic groups in the home industry. 1. Millennial Moms – Who…
How to create livestream content
It can be said that livestream is developing as a new form of radio thanks to its ability to reach readers anywhere with the…
What Social Media Behemoths do in the middle of pandemic
More than anyone else, the “big guys” of social media platforms are trying to support users during the time when the epidemic becomes a…