2021 influencer marketing trends: beauty brands can’t overlook
A 2021 beauty-industry view of influencer marketing trends, including video, product collaborations, smaller creators and consumer influence.
Tag: digital agency
How Korean beauty brands should select Vietnamese creators
A practical approach to choosing Vietnamese creators for Korean beauty brands through audience relevance, product explanation, content rights and real purchase results.
Marketing on Instagram Live
Marketing on Instagram Live. A practical look at platform, content and commerce decisions, preserving the original period while improving current SEO and structure.
K-beauty in Vietnam: Korean origin opens the door, product fit closes the sale
Turn K-beauty interest in Vietnam into product demand through market intelligence, brand localization, creator fit and workable order economics.
Things SMEs should remember when distributing content on digital channels
Things SMEs should remember when distributing content on digital channels. A historical article preserved in its original period while improving structure, metadata and current-company…
Marketing for Mother & Baby during the pandemic: everything moves toward the home
Marketing for Mother & Baby during the pandemic: everything moves toward the home. A period-specific Mother & Baby market perspective with practical implications for…
What social media giants did during the pandemic
What social media giants did during the pandemic. A historical article preserved in its original period while improving structure, metadata and current-company boilerplate.
2020 Influencer Marketing Trends
Six influencer marketing trends highlighted for 2020, including creator-brand fit, long-term relationships and more audio/video content.
7 Tips to help businesses stand firm and rise after the pandemic crisis
Seven period-specific tips for businesses adapting marketing, operations, content and customer communication during and after the pandemic crisis.
2018 influencer marketing trends: The rise of social influencers
A 2018 snapshot of influencer marketing trends, from social selling and personal experience to affiliate integration and influencer networks.
Beauty bloggers in Vietnam: The top 6
A historical list of six beauty bloggers in Vietnam and the creator landscape brands were watching at the time.
Micro-influencer – Solution for budget campaigns
A historical look at micro-influencers in Vietnam, their advantages and examples of budget-conscious influencer campaigns.