Lessons to remember in the Tet communication race
Lessons to remember in the Tet communication race. A period-specific guide to content, brand communication and channel decisions, preserving the original article context.
Tag: digital marketing
How to create high-quality content?
How to create high-quality content?. A period-specific guide to content, brand communication and channel decisions, preserving the original article context.
Always-on content: How to enable multi-channel content
Always-on content: How to enable multi-channel content. A period-specific guide to content, brand communication and channel decisions, preserving the original article context.
Salon advertising: tell a better story
Salon advertising: tell a better story. A period-specific guide to content, brand communication and channel decisions, preserving the original article context.
Why brands need an always-on content marketing strategy?
Why brands need an always-on content marketing strategy?. A period-specific guide to content, brand communication and channel decisions, preserving the original article context.
10 metrics to measure the effectiveness of YouTube video content
10 metrics to measure the effectiveness of YouTube video content. A period-specific guide to content, brand communication and channel decisions, preserving the original article…
Always-on marketing: Debunking the myths
Always-on marketing: Debunking the myths. A period-specific guide to content, brand communication and channel decisions, preserving the original article context.
5 things young moms want brands to know
5 things young moms want brands to know. A period-specific Mother & Baby market perspective with practical implications for messaging, channel choice and customer…
Beauty bloggers’ collaboration: Dos And Don’ts
A practical article on beauty blogger collaboration, including creator fit, channel planning, e-commerce and social strategy.
2021 fashion industry trends in Vietnam
A 2021 fashion-industry trend article covering e-commerce, online payment, sustainability, BOPIS, TikTok and Shopify.
2021 influencer marketing trends: beauty brands can’t overlook
A 2021 beauty-industry view of influencer marketing trends, including video, product collaborations, smaller creators and consumer influence.
How Korean beauty brands should select Vietnamese creators
A practical approach to choosing Vietnamese creators for Korean beauty brands through audience relevance, product explanation, content rights and real purchase results.
Marketing on Instagram Live
Marketing on Instagram Live. A practical look at platform, content and commerce decisions, preserving the original period while improving current SEO and structure.
K-beauty in Vietnam: Korean origin opens the door, product fit closes the sale
Turn K-beauty interest in Vietnam into product demand through market intelligence, brand localization, creator fit and workable order economics.
Things SMEs should remember when distributing content on digital channels
Things SMEs should remember when distributing content on digital channels. A historical article preserved in its original period while improving structure, metadata and current-company…