The benefits of working with a TikTok Marketing Partner
The benefits of working with a TikTok Marketing Partner. A practical look at platform, content and commerce decisions, preserving the original period while improving…
Category: Influencer Marketing
Influencer Marketing in Vietnam in 2019: the standout waves
Influencer Marketing in Vietnam in 2019: the standout waves. A period-specific analysis of creator behavior, platform change and the implications for Influencer Marketing strategy.
Pros and cons of using child KOLs in communication
Pros and cons of using child KOLs in communication. A period-specific analysis of creator behavior, platform change and the implications for Influencer Marketing strategy.
Beauty bloggers’ collaboration: Dos And Don’ts
A practical article on beauty blogger collaboration, including creator fit, channel planning, e-commerce and social strategy.
2021 influencer marketing trends: beauty brands can’t overlook
A 2021 beauty-industry view of influencer marketing trends, including video, product collaborations, smaller creators and consumer influence.
How Korean beauty brands should select Vietnamese creators
A practical approach to choosing Vietnamese creators for Korean beauty brands through audience relevance, product explanation, content rights and real purchase results.
2020 Influencer Marketing Trends
Six influencer marketing trends highlighted for 2020, including creator-brand fit, long-term relationships and more audio/video content.
2018 influencer marketing trends: The rise of social influencers
A 2018 snapshot of influencer marketing trends, from social selling and personal experience to affiliate integration and influencer networks.
Beauty bloggers in Vietnam: The top 6
A historical list of six beauty bloggers in Vietnam and the creator landscape brands were watching at the time.
Micro-influencer – Solution for budget campaigns
A historical look at micro-influencers in Vietnam, their advantages and examples of budget-conscious influencer campaigns.
2017 influencer marketing trends in Vietnam
A 2017 interview-style snapshot of influencer marketing in Vietnam, covering creator roles, categories, commerce, risks and future direction.