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FATZBABY VIETNAM: Increase brand awareness through a “short video” campaign

Case study Fatzbaby Vietnam is proud to be one of the most successful brands in brand positioning and increasing awareness through short-video campaigns. The brand Fatzbaby is famous for mom-and-baby products with modern technology and luxury designs. How was Fatzbaby prior to launching the short-video campaigns? After nearly 10 years of entering the Vietnam market, […]

Dec 26 2022

Opportunities for mom and baby businesses: understand Gen Z to expand market

In the following years, the proportion of gen Z parenting continued to increase exponentially. Gradually, Gen Z will become the main and important customers of the mom and baby businesses. Over time, if businesses can capture the characteristics of Generation Z, they will have a 90% chance of winning in the future mom and baby […]

Dec 25 2022

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FATZBABY VIETNAM: Increase brand awareness through a “short video” campaign

Opportunities for mom and baby businesses: understand Gen Z to expand market

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