As the new year approaches, it is quite crucial to stay ahead of the curve relating to child-care products that parents are looking for.  Asian Gen Z parents are expected to have high values on elements that affect their purchasing decisions. Those elements are quality, safety, and affordability. Hence, it is important to catch up […]

TikTok Shoppertainment is a phrase that is gradually getting more popular in the advertising market. The phrase speaks for the combination of content creation and commerce. Let’s find out the values and benefits when content and commerce combine in the following article.  What is Shoppertainment? Shoppertainment is a combination of two words, including Shopping and […]

YouTube Shorts is regarded as a useful tool for creating short videos. It is also an effective communication platform for marketing. With the rise of digital media platforms, businesses can create content for promoting their brands. Besides, they can execute media for YouTube Shorts to advertise images as well as touch a large number of […]

AI and ChatGPT are speculated to make changes to the way businesses reach their customers. About ChatGPT, it can analyze data as well as make accurate speculations. Meanwhile, AI is capable of contributing to the optimization of manufacturing processes, which is quite cost-saving and strongly improves marketing operations.  Is it possible for AI and ChatGPT […]

Với sự gia tăng về số lượng và tầm ảnh hưởng, người tiêu dùng trung niên đang ngày càng trở thành một phân khúc đáng chú ý với các nhà kinh doanh. Năm 2023, dự báo nhóm khách hàng tuổi từ 40-60 sẽ có những xu hướng tiêu dùng mới cùng những thay đổi trong […]

Now every consumer owns a phone with a quality camera and a wide range of apps to create images. It’s just a matter of whether they will review your product on one of their social media channels. Brands should not simply call, reward and wait for a review, but they must also create and transform […]

On September 30, with the theme of Catching Emotions, TikTok: The Stage – the first Southeast Asian-scale online event of TikTok For Business officially took place. SKYPERRY – The official Marketing Partner of TikTok, also one of the only 2 representatives of Vietnam to attend the event as a Creative agency, has recorded many important […]

Marketing cuối năm là giải pháp tối ưu nâng cao doanh thu cho doanh nghiệp. Xu hướng marketing nào doanh nghiệp cần nắm bắt nhân dịp cuối năm? Hãy tham khảo 5 xu hướng sau đây để có một chiến dịch marketing đột phá. 1. TikTok marketing trends increase reachability Currently, TikTok is a very […]

The quality is good, but the brand is not very good, so Vietnamese fashion products are still struggling to convince consumers about the price. Under the influence of the epidemic, if they continue to promote and reduce prices, Vietnamese brands will enter the fiercely competitive segment with Chinese products flooding the market. Even without waiting […]

According to Kanter, the creative potential coming from a wide variety of users makes it easier for videos on TikTok to be received even if it contains promotional messages. So while only 14% of TikTok users click on a link after seeing an ad, the number of people buying an item after seeing an ad […]

TikTok’s marketing partner collaboration might need to be taken into consideration when brand wants to start a TikTok campaign. The program was launched in 2020 on the momentum of development. The program aims to find specialized agencies in the following areas: Strategic management, creative development, brand development, and performance measurement. Therefore, they could help businesses, […]

TikTok advertising objectives and strategies, with proper utilization, could bring remarkable results. TikTok owns a large number of Gen Z and Millennials users. The Hootsuite Digital 2021 report collected from the iOS and Google Play stores also shows that TikTok is second only to Tinder when it comes to the amount of money spent by […]