Vietnam Market Entry: How to Gain Negotiating Power Over Distributors
You’re an international brand with a quality product, but when entering the Vietnamese market, you face a major challenge: finding a reliable distributor. Here’s…
SKYPERRY · Vietnam and beyond
Insights
Practical insights on Vietnam market entry, local buyers, channels and growth.
Latest signals
News today
4 Key Highlights in Vietnam’s E-commerce Landscape for Early 2025 That Foreign Brands Cannot Ignore
1. A Market in Structural Shift: The Unstoppable Rise of TikTok Shop and the Stagnation of the Market Leader. This is the most urgent…
More Than a Marketing Campaign: An End-to-End Solution for the Vietnam Market
As a business manager, you know that a high-profile marketing campaign doesn’t always translate into sales. Entering a new market like Vietnam requires a…
Insight library
All insights
AI Will Redefine the Rules of the Game in the World of Influencers
Like many other industries, influencer marketing is experiencing a sweeping wave of artificial intelligence (AI). Though not overtly conspicuous on the surface, AI is…
The Secret Weapon for Korean Brands in Vietnam: A Guide to Winning with Influencers & Social Commerce
When an international brand looks at Vietnam—a market brimming with $9 billion in potential—the greatest challenge isn’t just competition, but the barriers of culture…
5 Brand trends that can be applied in Influencer Marketing campaigns
Positive influencers are prioritizing talking about what issues? As for consumers, what kind of messages do they easily have positive feelings and support from…
The De-Influencer trend: A threat to brands or a way for influencers to regain real influence?
The consumer and advertising industries are witnessing a new wave of content called “#Deinfluencer,” where individuals talk about products they dislike, advise people not…
A United States bans TikTok – What will happen to Influencer Marketing?
If ByteDance does not respond to the government’s ultimatum, the TikTok platform will be completely banned in the US. The director of Coyne PR,…
Influencers and their impact on Gen Z’s shopping behavior: “Has the wind shifted”?
Gen Z’s interest in influencers decreased by 11% in the period between 2020 and 2022, with Celebs being the target of this number at…
SKYPERRY Short Video: Making a reality of “moment” of Businesses
SKYPERRY produces a variety of short videos on TikTok with trendy content. This short-video project demonstrates the abilities of editing as well as creating…
Influencer Marketing – an effective marketing solution for mom and baby businesses
So far, Influencer marketing is still the optimal marketing solution for mother and baby businesses, before ChatGPT becomes a human consulting tool. However, the…
PROS AND CONS OF USE OF CHILD KOL FOR COMMUNICATION
We have seen the huge appeal of child-related content from videos posted on social networks revolving around stories of child care, food and travel. Since…
Weighing a new market?
Tell us your target market and goal. Our team will discuss the next step with you.