Vietnam Market Entry: How to Gain Negotiating Power Over Distributors
You’re an international brand with a quality product, but when entering the Vietnamese market, you face a major challenge: finding a reliable distributor. Here’s…
SKYPERRY · Vietnam and beyond
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4 Key Highlights in Vietnam’s E-commerce Landscape for Early 2025 That Foreign Brands Cannot Ignore
1. A Market in Structural Shift: The Unstoppable Rise of TikTok Shop and the Stagnation of the Market Leader. This is the most urgent…
More Than a Marketing Campaign: An End-to-End Solution for the Vietnam Market
As a business manager, you know that a high-profile marketing campaign doesn’t always translate into sales. Entering a new market like Vietnam requires a…
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Changes in consumer trends in Thailand in 2025 open up opportunities for Vietnamese brands
Health-Focused Food Trends in Thailand In recent years, Thailand’s food and beverage industry has been increasingly geared towards a consumer future centered on health,…
The influence of social media and KOLs in the Philippines is unlocking a powerful trend in social commerce.
Philippine Cultural Characteristics and the Power of KOLs The Philippines is one of the countries where social media and KOLs (Key Opinion Leaders) have…
6 Trends dominating the healthcare industry in Vietnam
Despite the COVID pandemic, the nutrition and healthcare industry is one of the rare sectors that has experienced strong growth. In 2023, what are…
5 Brand trends that can be applied in Influencer Marketing campaigns
Positive influencers are prioritizing talking about what issues? As for consumers, what kind of messages do they easily have positive feelings and support from…
4 Future marketing trends for Mom and Baby brands in Vietnam
Before the Chat GPT storm, what tools and trends will shape the marketing industry for mother and baby products in Vietnam? With 8 years…
The De-Influencer trend: A threat to brands or a way for influencers to regain real influence?
The consumer and advertising industries are witnessing a new wave of content called “#Deinfluencer,” where individuals talk about products they dislike, advise people not…
Short, multi-channel videos – The marketing trend for small and medium-sized businesses
Booming strongly from 2020-2022, short videos are predicted to continue dominating content types in marketing and advertising activities for businesses this year. In addition,…
2023 Trend Forecast for Asian Gen Z Parents To Buy Their Children’s Care – How to Optimize Your Strategy Using SKYPERRY’s Expertise and Data
As the new year approaches, it is quite crucial to stay ahead of the curve relating to child-care products that parents are looking for. …
How ChatGPT and Artificial Intelligence (AI) Help To Forecast The Future Of Marketing
AI and ChatGPT are speculated to make changes to the way businesses reach their customers. About ChatGPT, it can analyze data as well as…
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