LESSONS TO REMEMBER IN THE TET COMMUNICATION RACE
For Vietnamese people as well as some other Asian countries, the Lunar New Year is an extremely important occasion of the year, an opportunity…
SKYPERRY · Vietnam and beyond
Insights
Practical insights on Vietnam market entry, local buyers, channels and growth.
Insight library
All insights
How to create high-quality content?
You often hear about “trending” content, “unique, strange” content. In this article, we will learn about the process and how to build high-quality content.
Always-on content: How to enable multi-channel content
One of the biggest mistakes when doing Always-on content marketing is assuming that once the articles go live, the campaign is complete. However, effective…
Salon ad: need to tell a better story!
Beauty salons are not competing, but the real competition is who can reach a new group of customers who have never thought about cosmetic…
How to measure the effectiveness of content marketing?
Develop a content marketing strategy for the brand that includes the requirement to produce a variety of engaging content tailored to different stages of…
PROS AND CONS OF USE OF CHILD KOL FOR COMMUNICATION
We have seen the huge appeal of child-related content from videos posted on social networks revolving around stories of child care, food and travel.…
Why brands need an always-on content marketing strategy?
Every year brands run always-on content marketing campaigns of different sizes. The goal of each campaign can be to attract customer's attention, increase sales,…
10 metrics to measure the effectiveness of YouTube video content
Bài viết tiếng Việt Free video optimization consultation Youtube is the most influential social platform today. In 2019, the number of channels increased by…
Always-on marketing – Debunks the myth
When it comes to determining whether a brand's marketing is "always-on" or not, marketers often encounter many different interpretations and activities.
Weighing a new market?
Tell us your target market and goal. Our team will discuss the next step with you.