How to attract viewers to your TikTok account
TikTok is the 7th application in the world to reach more than 51 billion downloads and became a formidable competitor to other social media…
SKYPERRY · Vietnam and beyond
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5 things young moms want brands to know
There were nearly 1.6 million babies born in 2019, along with 12.1 million women reaching the age of 20 - 34, the stage of…
Beauty bloggers’ collaboration: Dos And Don’ts
Beauty bloggers collaboration has gained popularity recently among cosmetic and fashion brands. Almost a decade ago, only Celebrities were Influencers and the most popular…
2021 fashion industry trends in Vietnam
2021 fashion industry trends got a significant change. The COVID–19 pandemic’s profound impact on world economics is to blame.
2021 influencer marketing trends: beauty brands can’t overlook
2021 influencer marketing trends were expected to have major shifts, mainly because of the prolonged COVID-19 pandemic. The new trends appear with the previous…
How Korean beauty brands should select Vietnamese creators
Choosing Vietnamese creators for Korean beauty brands starts with the buyer, the creator’s recent content and the job the content needs to do—not follower…
MARKETING ON INSTAGRAM LIVE
Instagram is currently one of the most attractive social media users. Recently, Insta has allowed Livestream on this platform - opening a whole new…
K-beauty in Vietnam: Korean origin opens the door, product fit closes the sale
Turn K-beauty interest in Vietnam into product demand through market understanding, localization, creator fit and workable order economics.
Things to remember for SMEs when distributing content on digital channel
Small and medium-sized businesses (SMEs) are always trying to find ways to let customers "contact their brand" as much as possible.
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