The Rise of Ecommerce in the Philippines: A Golden Opportunity for Vietnamese SMEs
Ecommerce in the Philippines is experiencing explosive growth, with infrastructure and a strong KOL network driving social commerce. Table of Contents Key factors contributing to this remarkable growth include: This presents a golden opportunity for Vietnamese businesses to tap into the burgeoning Philippine market. SKYPERRY’s SEA-commerce Program: Connecting Vietnamese Businesses to 113 Million Consumers Few […]
Jan 12 2025
Potential Vietnamese food groups for the Philippine market in 2025
Table Of Content Coffee Tea and Chocolate Instant Noodles and Pho Nuts, Granola, and Dried Fruits SKYPERY’s SEAcommerce Program The burgeoning e-commerce landscape in the Philippines, with its 113 million consumers, is becoming increasingly accessible to Vietnamese brands. However, success in this market requires a nuanced understanding of consumer trends, lifestyles, and purchasing habits. The […]
Jan 07 2025
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Evaluating NUK's Marketing Strategy for Success: The Natural Development Platform for Kids
With a clever marketing approach, NUK has consistently prospered in the varied and alluring world of kid-friendly items. NUK has proven to be a dependable source of high-quality, clever products for young children, from ground-breaking inventions to the process of building a brand that honors children’s natural development. In addition to producing goods for moms […]
Nov 20 2023
Leading the Trends for Success in 2024: B2B S.E.O. Strategy Mother and Baby
Using a successful B2B S.E.O. strategy is essential for companies in the mother and baby sector to succeed in a world of unrelenting competition and ever-changing business conditions. The crucial elements listed below are what marketers in this field must ignore when developing an SEO strategy for the mother and infant market in 2024. Contents […]
Nov 16 2023
Unlocking Social Commerce Trends 2024 in the Mother and Baby Market
Social commerce – a new trend that is expected to greatly improve a company’s competitive advantage in the mother and baby market by 2024 – was born out of the integration of commerce and social interaction in the context of social media, which has become an essential part of daily life, particularly for Gen Z. […]
Nov 01 2023
Mother and Baby Market in 2023 and Forecast to 2024
Market analysis for mother and baby in 2023 2024 forecast for the mother-and-baby market 1. Prioritize the customer experience foremost 2. The rise of Virtual Reality 3. Adding New Healthcare Services 4. Social Influencer and Interaction The mother and baby industry in Vietnam has seen significant volatility in 2023 and will likely continue to offer […]
Aug 17 2023
Marketing Strategy Which Has Helped Fisher-Price Succeed in the Toy World
Fisher-Price has always been a leader in the vibrant and alluring world of children’s toys, known for their dedication to quality and capacity to foster young children’s development through creative learning opportunities. This essay will examine the marketing strategy used by Fisher-Price, a “giant” in the entertainment and toy industries, to succeed in the modern […]
Jul 21 2023
Apple Vision Pro - Digital Marketing "twist" in the next 5 years
The emergence of Apple Vision Pro has transformed science fiction into reality in the human world. Simultaneously, Apple Vision Pro is set to redefine content creation on digital platforms in just five years. 1. A New Era of Digital Marketing: Immersive Experiences that seamlessly integrate sight, touch, and voice. Imagine not just viewing digital content […]
Jun 14 2023
5 Insights in the Vietnamese children's milk industry in the first half of 2023
Contents Prioritize products with ingredients that support brain and digestive health Organic, natural origin is a top priority Plant-based milk and nut milk are also gaining attention Emphasis on packaging and flavor design Online shopping has the advantage Let’s quickly explore these 5 insights and prominent trends that are shaping the choices of Vietnamese parents […]
Apr 28 2023
6 Trends dominating the healthcare industry in Vietnam
1. The industry prioritizes products that have natural and organic origins 2. The trend of using supplements 3. The popularity of health apps and home care devices 4. Mental health is highly valued 5. Personalized nutrition needs 6. Strengthening support services for the elderly Despite the COVID pandemic, the nutrition and healthcare industry is one […]
Apr 28 2023
3 types of content that are ineffective on TikTok
As TikTok is gradually tightening its regulations and implementing new laws, how can your TikTok channel still ensure effectiveness? SKYPERRY has three tips for you! 1. Limit promotional content with product links When TikTok Shop appeared, content creators or sellers, including KOCs, were given the opportunity to earn money from their content. Entertainment content gradually […]
Apr 28 2023
New TikTok regulations: Will Sellers and KOCs be more strictly regulated?
Faced with emerging issues and negative feedback, TikTok is taking a series of actions, including adding new requirements to this playground. Let’s stay updated with SKYPERRY on these changes! TikTok has tightened control over health-related products TikTok plans to further tighten control over individuals and businesses that promote health care products. In addition to information […]
Apr 28 2023
Budget cuts, what marketing activities should small and medium-sized enterprises focus on to increase profits?
In the context of a predicted challenging economy with decreased purchasing power, small and medium-sized businesses should optimize their budgets and allocate them towards marketing activities that ensure the maintenance of their brand’s attractiveness and sales effectiveness. 1. Always-on content on social platforms Until now, content is still the bridge between businesses and customers to […]
Apr 27 2023
4 Key insights that make expectant mothers give up skincare during pregnancy
Top priority is to protect the baby’s safety and health Difficulties with pregnant skin The market lacks many products specifically for pregnant women Barrier of tradition and sacrifice of women Conclusion Investing in skincare and makeup products is an essential part of women’s shopping behavior. However, most women tend to forget about skincare when they […]
Apr 27 2023