Middle-aged consumer trends in Vietnam for 2023: segment by buying decisions, not age
A 2023 view of middle-aged consumers in Vietnam through buying situations, evidence needs, digital behavior, channels and purchase friction.
Category: Market & Competitor Analysis
TikTok: The Stage — TikTok’s push into Southeast Asia’s “golden land”
TikTok: The Stage — TikTok's push into Southeast Asia's "golden land". A practical look at platform, content and commerce decisions, preserving the original period…
5 marketing trends at the end of 2021
5 marketing trends at the end of 2021. A historical article preserved in its original period while improving structure, metadata and current-company boilerplate.
Essential skills of a digital marketer today
Essential skills of a digital marketer today. A historical article preserved in its original period while improving structure, metadata and current-company boilerplate.
Social media usage behavior of millennial moms
Social media usage behavior of millennial moms. A period-specific look at audience behavior and what it meant for brand communication and purchase decisions.
Marketing and Sales: Resolving the endless argument
Marketing and Sales: Resolving the endless argument. A period-specific view of measurement, budget and commercial coordination without turning vanity metrics into business outcomes.
7 traits of millennial men that shape purchase behavior
7 traits of millennial men that shape purchase behavior. A period-specific look at audience behavior and what it meant for brand communication and purchase…
5 things young moms want brands to know
5 things young moms want brands to know. A period-specific Mother & Baby market perspective with practical implications for messaging, channel choice and customer…
2021 fashion industry trends in Vietnam
A 2021 fashion-industry trend article covering e-commerce, online payment, sustainability, BOPIS, TikTok and Shopify.
K-beauty in Vietnam: Korean origin opens the door, product fit closes the sale
Turn K-beauty interest in Vietnam into product demand through market intelligence, brand localization, creator fit and workable order economics.
Marketing for Mother & Baby during the pandemic: everything moves toward the home
Marketing for Mother & Baby during the pandemic: everything moves toward the home. A period-specific Mother & Baby market perspective with practical implications for…
What social media giants did during the pandemic
What social media giants did during the pandemic. A historical article preserved in its original period while improving structure, metadata and current-company boilerplate.
7 Tips to help businesses stand firm and rise after the pandemic crisis
Seven period-specific tips for businesses adapting marketing, operations, content and customer communication during and after the pandemic crisis.