On September 30, with the theme of Catching Emotions, TikTok: The Stage – the first Southeast Asian-scale online event of TikTok For Business officially took place. SKYPERRY – The official Marketing Partner of TikTok, also one of the only 2 representatives of Vietnam to attend the event as a Creative agency, has recorded many important updates from this platform.

Southeast Asia: small land – great potential

According to Adjust reports in the first half of 2021, the number of installs of e-commerce applications in Southeast Asia increased by 18% – surpassing both China and India. With the advantage of a young population, a large consumption index… Southeast Asia proves that this is a “golden land” for platforms and TikTok is not out of the list. Not hiding its ambition, TikTok has sent invitations to a series of leading businesses and marketing experts in the market to attend TikTok: The Stage, of which SKYPERRY – TikTok’s official Marketing Partner in Vietnam is one of them. At the same time, throughout the event, TikTok also released a lot of information and shared it with businesses that have been using this platform as a marketing tool for advertising and sales campaigns.

With the message of viewing emotion and joy as the key connection between brands and consumers, the platform has just reached 1 billion users and also launched tools such as TikTok For Business, Creative Center, and Dynamic Scene … to help brands maximize their creativity and ability to connect and interact with the region’s typical young and dynamic users.

In particular, in an effort to become a trusted environment for all brands as well as effectively solve problems, the TikTok event also “launched” a solution called Brand Safety Inventory Filter – where advertisers can control and decide where your ads are displayed. TikTok also spends a lot of time sharing and discussing with small and medium-sized businesses (SMBs) as well as providing specially designed tools: Maju Bareng TikTok, Shop Local Saturday… This once again shows TikTok’s efforts to conquer the SMB segment – the group currently accounts for 97% of the total number of businesses and contributes more than 41% of the GDP in Asia – Pacific to the giant – TikTok.

Seize the opportunity or stay out of the game?

TikTok has just reached 1 billion users and 3 billion downloads worldwide (according to Adjust). Most recently, a report by 5W Public Relations also showed that 28% of Gen Z users have at least once purchased a product that runs ads on TikTok. All of them prove that this platform is the first name that businesses should not ignore when implementing marketing and advertising strategies.

As one of only two Creative Agencies in Vietnam participating in TikTok: The Stage, SKYPERRY is proud to be one of the first agencies to exploit this platform for its customer groups and partners. As the official Marketing Partner of TikTok in Vietnam with the advantage of Creative Content combined with Performance Digital experience and a diverse network of Influencers, SKYPERRY has successfully embarked on and implemented many campaigns for brands on TikTok. Typically, the project to launch JBL headphones reached 7,7 million views out of a total of 15 videos on air, exceeding 50% of the KPIs committed to customers. The VTC project with each package of 6 videos was released within 2 weeks from the briefing to the final. In addition, the creative content solutions SKYPERRY accompanies Samsung, Techcombank, ShopBack, and King of Oat… all effectively exceeded 50 – 70% of the KPI set.

In particular, SKYPERRY has just launched service packages specifically designed and optimized according to goals such as Brand awareness, Launching, Push sales… when launching campaigns on TikTok, thereby helping customer groups and businesses Businesses can quickly select as well as optimize the budget, effectively according to each goal, in specific periods.

*Cooperating with SKYPERRY, customers and partners will receive the following advantages and commitments:

  • Optimize ideas based on: Trends – Product USP and User Insight.
  • The Influencer and TikToker network system is diverse in categories and segments.
  • Continuously consulted and supported by TikTok to optimize the performance of deployed content.
  • Quick and easy workflow.
  • Accurately measure key metrics, and navigate campaigns for optimal performance through creative audits.

Contact SKYPERRY immediately via hotline: 088 605 6868 or email support@skyperry.com for a quick consultation with SKYPERRY.