TikTok's marketing partner collaboration: The benefits

TikTok’s marketing partner collaboration might need to be taken into consideration when brand wants to start a TikTok campaign. The program was launched in 2020 on the momentum of development. The program aims to find specialized agencies in the following areas: Strategic management, creative development, brand development, and performance measurement. Therefore, they could help businesses, […]
Mar 10 2022

TikTok advertising objectives and strategies

TikTok advertising objectives and strategies, with proper utilization, could bring remarkable results. TikTok owns a large number of Gen Z and Millennials users. The Hootsuite Digital 2021 report collected from the iOS and Google Play stores also shows that TikTok is second only to Tinder when it comes to the amount of money spent by […]
Mar 01 2022
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    Premium brands' TikTok advertising: Recipes to success

    Premium brands’ TikTok advertising is no longer a myth. With the explosion in the number of users, brands from high-end to low-end can not stay out of the game. They keep on organizing campaigns on TikTok. In particular, the results are also amazing! Can premium brands use TikTok? In February of this year, high-end brands […]
    Mar 01 2022

    Beauty bloggers' collaboration: Dos And Don’ts

    Beauty bloggers collaboration has gained popularity recently among cosmetic and fashion brands. Almost a decade ago, only Celebrities were Influencers and the most popular collaboration is TV advertisement. In the blink of an eye, with the boom of social media, many types of Influencers were born and one of the most noticeable is Beauty Bloggers.  […]
    Mar 12 2021

    2021 fashion industry trends in Vietnam

    2021 fashion industry trends got a significant change. The COVID – 19 pandemic’s profound impact on world economics is to blame. The pandemic has changed the ways consumers make purchase decisions and their shopping habits. They became more aware and careful when it comes to consuming any given product, which pushes brands into changing and […]
    Mar 02 2021

    2021 influencer marketing trends: beauty brands can’t overlook

    2021 influencer marketing trends were expected to have major shifts, mainly because of the prolonged COVID-19 pandemic. The new trends appear with the previous trends of 2020 that shape 2021. The influencer market has been growing rapidly since 2015, as the total size of the market is projected at 15 billion dollars in 2022 (Techjury). […]
    Feb 02 2021

    Vietnamese beauty influencers for Korean cosmetics

    Vietnamese beauty influencers are unarguably the most effective at promoting cosmetics, especially Korean ones. Influencer marketing is not just an emerging trend, for the beauty industry, it’s a fundamental part. Beauty brands were among the first to realize and take advantage of the capability of online influencers. Businesses in this area, markedly Korean beauty companies, […]
    Jan 25 2021

    Why Korean-beauty product is favored in Vietnam?

    Korean-beauty product is long known for taking over the Vietnamese beauty market. With more than 97 million people, half of it is from 15 – 50 years old and average income per person is increasing day by day, it’s easy to understand that Vietnamese’s necessity for “look great” is expanding. Keeping warm and well fed […]
    Dec 15 2020


    Following up with the previous trends, 2020 influencer marketing trends have gradually shifting over the last few years. Sure it has suffered a few hiccups, thanks to fake followers, a lack of transparency in some influencer posts, and a few clueless “influencers” without influence, but its effectiveness must surely now be beyond dispute. However, any […]
    Dec 05 2019

    2018 influencer marketing trends: The rise of social influencers

    Preceding the 2017 trends, 2018 influencer marketing trends have witnessed a major shift in the first 3 months. Here are the 4 forecasting trends that SKYPERRY thinks brands should keep an eye on. MAKING MONEY FROM SOCIAL NETWORK   After work at a bank, a good-looking credit officer named Tien gets dressed up to go […]
    Mar 20 2018

    Beauty bloggers in Vietnam: The top 6

    Starting their beauty blogging work from the very beginning of the social content trend, until now these beauty bloggers have become top influencers in beauty in Vietnam. Changmakeup As the most popular beauty blogger, Trang Ngo of Changmakeup channel is being named Michelle Phan of Vietnam. Her name has been regularly mentioned in every beauty […]
    Dec 01 2017

    Micro-influencer – Solution for budget campaigns

    Who is a micro-influencer? Micro-influencers are individuals who work or specialize in a particular field and usually share impressive social media content about their major interests. Micro-influencers have fewer followers than celebrities. However, their content seems to be more reliable because of their experience. For example, micro-influencers could be experienced housewives, programmers, and “hot” teenagers […]
    Oct 17 2017

    2017 influencer marketing trends in Vietnam

    2017 influencer marketing trends have witnessed several changes in the past 8 months. In the wave of investment in Vietnam, numerous brands, especially entire new brands, are interested in doing influencer marketing campaigns in Vietnam. Recently, Beauty Hanbook of Korea had an interview with Skyperry about Influencer Marketing Trends in Vietnam which will help brands […]
    Aug 01 2017
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