Working With Vietnamese Beauty Bloggers: Dos And Don’ts

Almost a decade ago, only Celebrities were Influencers and the most popular collaboration is TV advertisement. In the blink of an eye, with the boom of social media, many types of Influencers were born and one of the most noticable is Beauty Bloggers.  With the ability to attract tons of views for their opinions of […]
Mar 12 2021

Top 4 Business Trends Of 2021 For Fashion Brands In Vietnam

2020 has been a year with profound impacts on the world economy being due to COVID – 19. The incident has altered the ways consumers make purchase decisions and their shopping habits. They became more aware and careful when it comes to consuming any given product, which pushes brands into changing and adapting for a […]
Mar 02 2021
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    Influencer Marketing Trends That Beauty Brands Can’t Ignore In 2021

    The influencer market has been growing rapidly since 2015, as the total size of the market is projected at 15 billion dollars in 2022 (Techjury). According to GlobalWebIndex, 54% of social media users use social media to research products and 71% are more likely to purchase products and services based on social media referrals.  More […]
    Feb 02 2021

    Maybe You’ve Missed These Vietnamese Influencers For Korean Cosmetics

    When it comes to marketing for beauty brands, no other ways can beat Influencer marketing at its best. Influencer marketing is not just an emerging trend, for the beauty industry, it’s a fundamental part. Beauty brands were among the first to realize and take advantage of the capability of online influencers. Businesses in this area, […]
    Jan 25 2021
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