Vietnamese cuisine “make a buzz” on Thai social networks thanks to the influence of influencers
Vietnamese cuisine is becoming a trending topic on Thai social media, with special attention from the young community, especially the Gen Z generation.
Category: Influencer Marketing
AI Will Redefine the Rules of the Game in the World of Influencers
Like many other industries, influencer marketing is experiencing a sweeping wave of artificial intelligence (AI). Though not overtly conspicuous on the surface, AI is…
How Korean brands can build trust in Vietnam
A practical framework for testing creators, social commerce, and livestreaming before a Korean brand scales in Vietnam.
5 Brand trends that can be applied in Influencer Marketing campaigns
Positive influencers are prioritizing talking about what issues? As for consumers, what kind of messages do they easily have positive feelings and support from…
The De-Influencer trend: A threat to brands or a way for influencers to regain real influence?
Bài viết tiếng Việt The consumer and advertising industries are witnessing a new wave of content called "#Deinfluencer," where individuals talk about products they…
A United States bans TikTok – What will happen to Influencer Marketing?
If ByteDance does not respond to the government's ultimatum, the TikTok platform will be completely banned in the US.
Influencers and their impact on Gen Z’s shopping behavior: “Has the wind shifted”?
Gen Z's interest in influencers decreased by 11% in the period between 2020 and 2022, with Celebs being the target of this number at…
Influencer Marketing – an effective marketing solution for mom and baby businesses
So far, Influencer marketing is still the optimal marketing solution for mother and baby businesses, before ChatGPT becomes a human consulting tool.
Influencer marketing in Vietnam in 2019: what the period revealed
Looking back at the boom time of 2018, the hottest topic in influencer marketing was the wave of concerns about the problem of virtual…
PROS AND CONS OF USE OF CHILD KOL FOR COMMUNICATION
We have seen the huge appeal of child-related content from videos posted on social networks revolving around stories of child care, food and travel.…
Beauty bloggers’ collaboration: Dos And Don’ts
Beauty bloggers collaboration has gained popularity recently among cosmetic and fashion brands. Almost a decade ago, only Celebrities were Influencers and the most popular…
2021 influencer marketing trends: beauty brands can’t overlook
2021 influencer marketing trends were expected to have major shifts, mainly because of the prolonged COVID-19 pandemic. The new trends appear with the previous…
How Korean beauty brands should select Vietnamese creators
Choosing Vietnamese creators for Korean beauty brands starts with the buyer, the creator’s recent content and the job the content needs to do—not follower…
2020 INFLUENCER MARKETING TRENDS
Following up with the previous trends, 2020 influencer marketing trends have gradually shifted over the last few years.