Now every consumer owns a phone with a quality camera and a wide range of apps to create images. It’s just a matter of whether they will review your product on one of their social media channels.
Brands should not simply call, reward and wait for a review, but they must also create and transform with the wave of content creation. Here are BETTER ways brands can get their products reviewed by consumers on social media:
- Make your product become unique
- Appreciate the value of customers
- Connecting brands with product reviews
1. Make your product become unique
One of the strong motivations for users to create content on social networks is that they want to share unique and novel information to attract/stimulate followers thereby increasing the value of their personal pages.
So what should brands do? Even if you only sell a popular item like tiramisu, you should at least give the cake a novelty, like a different shape, instead of the popular round or slice. After all, no one wants to check in with a mass product, like the others.
In a further vision, the process from updating consumer trends, and R&D to launching new products must be done at the speed of light to be as short as possible. Products must always be compared with the general market in terms of differences and novelties compared to popular and mass products. Is your product unique 1-0-2 at least in some respects in the market? Is the uniqueness of the product clearly and prominently displayed to facilitate check-in? This is an era when people crave the new and unique, and the product itself must be the same.
2. Appreciate the value of customers
After all, the only thing that matters to customers is themselves. They use social media to express themselves and want the products that appear on it to honor their personal values.
One of the best ways for brands to help customers express their self-worth on social media is through packaging. Thousands of products sent out are thousands of promotional opportunities through beautiful packaging. Beautiful product packaging not only reaches customers but also has the opportunity to reach customers’ family members, colleagues in the customer’s company, or even have the opportunity to reach hundreds or even thousands of friends. customer’s friends on social networks if shared on it by customers.
That alone is reason enough for us to invest in product packaging more than ever in the age of hyper-connectivity. The process of designing and printing the brand’s packaging should probably add an evaluation criterion which is the attractiveness that makes consumers check in on social networks.
Another way to celebrate customer value is to enhance the personalized message on the packaging. One of our customers received a card from a luxury brand that had their name written in Chinese along with an interpretation of the figurative meaning of each Chinese character. After receiving that card, nothing can stop her from posting a picture of the card on her personal page.
3. Connecting brands with product reviews
We have suggested that one of our customers write a line of product mention code (@brand_name) with a short line calling on consumers to mention the brand on social networks so that the brand can follow, listen, and be evaluated. their product prices. Our brand also regularly interacts with customer reviews of products.
In addition, we also work with brands to create inspirational stories from consumer reviews. We want to convey the message that the brand appreciates & strives to change thanks to consumer reviews to become better. We help brands track and update notable product reviews on all platforms from e-commerce to social media. The brand actively sends gifts to customers who have dedicated and helpful reviews about the product. At the same time, the brand also re-posts special consumer reviews on its page and shares the story of how the brand has changed and improved thanks to those reviews. Our review storytelling strategy has created a great incentive for consumers to actively review the brand.
As consumers increasingly switch to buying on e-commerce, the journey of multiplying – buying – reviewing products is shortened like never before, digital marketing is no longer the digital marketing of the ancients. We are ready for unprecedented solutions to adapt our brands to the new consumer landscape.
Want an overall strategy for consumer reviews? Contact SKYPERRY to see the solution for you. For quick consultancy from SKYPERRY, businesses can contact us via the hotline:+84 88 605 6868 or email: support@skyperry.com.
