Product Launching
Please pick your purpose!
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* Please pick your purpose!BasicAdvance
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Basic
- Planning to launch & Promote products on social channels (Facebook, TikTok, YouTube, Instagram)
- Planning to do social seeding activity to increase engagement and response on the products during the launching time
Advanced
- Overall and synchronous communication plan to launch & promote products on online social media platforms (Facebook, TikTok, YouTube, Instagram)
- Planning to do social seeding activity to attract, navigate the engagement, and respond to the products during the launching time
- Planning to manage risks and crisis (if any)
Advanced
- Make a detailed plan and navigate the promotional activities that are integrated on both Online & Offline platforms
Basic
- 1 article for Press Release
- 5 PR articles
- 1 Livestream
- 7 Social posts (Video, Image) + 30 Comment seeding
- 10 Group/Community posts + 50 Comment seeding
- 1 Minigame
Advanced
- 1 article for Press Release
- 6 PR articles
- 2 Livestream
- 10 Social posts (Video, Image) + 50 Comment seeding
- 10 Group/Community posts + 70 Comment seeding
- 1 Minigame
- 1 AR Game
Advanced
- A set of POSM
- A package of photo-shooting products
- Contact the organizer, set up, and navigate the product-launching event.
- Workshop/event scenario
- Collect feedback and survey the feelings of customers/Gift Giving
- Images attached to article (static, 2D): 40
- Video, GIF attached to article: 3 GIFs, 1 15s-animation video.
- Image resizing: 40
- Livestream: 1
- Ekip: 2 project managers, 1 cameraman, 1 art director, 1 stylist
- Program’s POSM
- Shoot and edit video according to request
- Direct streaming.
- Stage and check-in designing
- Sound and light system
- Book newspaper
- Minigame reward
Advanced
- Organize livestream event on Shopee Live or TikTok Shop platforms
Basic
- Make a PR plan and launch a new product with special promotions/free gifts on E-commerce platforms (Shopee, Lazada,Tiki, TikTok Shop)
Advanced
- Make a PR plan and launch a new product with minigame/special promotions/free gifts on E-commerce platforms (Shopee, Lazada,Tiki, TikTok Shop)
- Drive traffic & engagement in a specific time
Basic
- Nano: <=100k follow
Advanced
- Nano: <=100k follow
Basic
- Micro: 100k<A<=400k follow
- Macro: 400k<A<1M follow
Advanced
- Micro: 100k<A<=400k follow
- Macro: 400k<A<1M follow
Basic
- Macro: 400k<A<1M follow
- Mega: >=1M follow
Advanced
- Macro: 400k<A<1M follow
- Mega: >=1M follow
Basic
OBJECTIVE- Increase follow/Increase like
- Increase click/CPC
- Increase ThruPlay
- Increase engagement
- Increase reach
- Seeding comments on livestream
- Increase view on livestream
- Increase traffic on E-commerce platforms
KPI- Reach: 1,700,000
- Link click: 2,500
- Engagement: 35,000
- Follower: 2,000
- ThruPlay: 300,000
- Seeding comment on livestream: 500
- Increase view on livestream: 10,000 (views in total)
- Comment: 200 (FOC)
- Like: 3000 (FOC)
Advanced
MỤC TIÊUIncrease follow/Increase likeIncrease click/CPCIncrease ThruPlayIncrease engagementIncrease reachSeeding comments on livestreamIncrease view on livestreamIncrease traffic on E-commerce platformsKPIReach: 2,550,000Link click: 3,750Engagement: 52,500Follower: 3,000ThruPlay: 450,000Seeding comment trên livestream: 750Increase on livestream: 15,000 (views in total)Comment: 300 (FOC)Like: 4500 (FOC)
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