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Market analysis for mother and baby in 2023 2024 forecast for the mother-and-baby market 1. Prioritize the customer experience foremost 2. The rise of Virtual Reality 3. Adding New Healthcare Services 4. Social Influencer and Interaction The mother and baby industry in Vietnam has seen significant volatility in 2023 and will likely continue to offer […]

Fisher-Price has always been a leader in the vibrant and alluring world of children’s toys, known for their dedication to quality and capacity to foster young children’s development through creative learning opportunities. This essay will examine the marketing strategy used by Fisher-Price, a “giant” in the entertainment and toy industries, to succeed in the modern […]

The emergence of Apple Vision Pro has transformed science fiction into reality in the human world. Simultaneously, Apple Vision Pro is set to redefine content creation on digital platforms in just five years.  1. A New Era of Digital Marketing: Immersive Experiences that seamlessly integrate sight, touch, and voice.  Imagine not just viewing digital content […]

Contents Prioritize products with ingredients that support brain and digestive health  Organic, natural origin is a top priority  Plant-based milk and nut milk are also gaining attention  Emphasis on packaging and flavor design  Online shopping has the advantage  Let’s quickly explore these 5 insights and prominent trends that are shaping the choices of Vietnamese parents […]

1. The industry prioritizes products that have natural and organic origins  2. The trend of using supplements  3. The popularity of health apps and home care devices  4. Mental health is highly valued  5. Personalized nutrition needs  6. Strengthening support services for the elderly  Despite the COVID pandemic, the nutrition and healthcare industry is one […]

As TikTok is gradually tightening its regulations and implementing new laws, how can your TikTok channel still ensure effectiveness? SKYPERRY has three tips for you! 1. Limit promotional content with product links  When TikTok Shop appeared, content creators or sellers, including KOCs, were given the opportunity to earn money from their content. Entertainment content gradually […]

Faced with emerging issues and negative feedback, TikTok is taking a series of actions, including adding new requirements to this playground. Let’s stay updated with SKYPERRY on these changes! TikTok has tightened control over health-related products  TikTok plans to further tighten control over individuals and businesses that promote health care products. In addition to information […]

In the context of a predicted challenging economy with decreased purchasing power, small and medium-sized businesses should optimize their budgets and allocate them towards marketing activities that ensure the maintenance of their brand’s attractiveness and sales effectiveness. 1. Always-on content on social platforms  Until now, content is still the bridge between businesses and customers to […]

Top priority is to protect the baby’s safety and health Difficulties with pregnant skin The market lacks many products specifically for pregnant women Barrier of tradition and sacrifice of women Conclusion Investing in skincare and makeup products is an essential part of women’s shopping behavior. However, most women tend to forget about skincare when they […]

Positive influencers are prioritizing talking about what issues? As for consumers, what kind of messages do they easily have positive feelings and support from influencers? If your brand is looking to use influencer factors for its next marketing campaigns, let SKYPERRY review 5 prominent messages that KOLs and influencers are prioritizing to convey. 1. Supporting […]

With explosive growth and an increasing number of users, TikTok has become an essential marketing platform for businesses.   This has seen a range of brands, from mass-market to high-end, quickly establishing their “home” on this platform. However, what should a brand consider to ensure that its TikTok channel is operating effectively and in the right […]

Before the Chat GPT storm, what tools and trends will shape the marketing industry for mother and baby products in Vietnam? With 8 years of experience in marketing for Mom and Baby brands in the Vietnamese market, let SKYPERRY – Digital Marketing Agency explore 4 predicted trends that will dominate marketing activities in the mother […]