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The Philippines boasts a vibrant consumer economy, an outward-looking culture, and a significant demand for imported goods, presenting substantial opportunities for Vietnamese products. However, due to limited cultural exchanges through media, arts, or cinema, Vietnamese businesses may still lack a clear understanding of the dynamic, young consumer base in the Philippines. This article paints a […]

Mục Lục Complex Geography Islam’s Profound Influence on Cuisine, Fashion, and Lifestyle Consumption Patterns by Income Segments Vietnamese Cuisine Appeals to Indonesia’s Middle Class Leveraging E-Commerce Channels for Market Entry Complex Geography Indonesia is an archipelago comprising numerous large and small islands. Its geography and climate significantly shape the people, culture, and cuisine of the […]

Like many other industries, influencer marketing is experiencing a sweeping wave of artificial intelligence (AI). Though not overtly conspicuous on the surface, AI is quietly reshaping the game from its very core. Influencer marketing is poised for significant transformations in the coming years. Table Of Contents AI Replaces Influencers in Providing Reference Information to Communities […]

Table of Contents Health-Focused Food Trends in Thailand Healthy Living Influences Beauty and Exercise Relaxed Lifestyle, Love for Art, Beauty, and Enjoying the Present Opportunities for Vietnamese Goods in Thailand Health-Focused Food Trends in Thailand In recent years, Thailand’s food and beverage industry has been increasingly geared towards a consumer future centered on health, sustainability, […]

Table of Contents Family-Centric Shopping Event- and Festival-Driven Shopping SEAcommerce in the Philippines Market The Philippines is increasingly emerging as a promising market for Vietnamese products, thanks to the alignment and compatibility between the market’s demands and the capabilities of Vietnamese producers. In an era of encouraged free trade and cross-border e-commerce, Vietnamese brands must […]

Table Of Contents Philippine Cultural Characteristics and the Power of KOLs Strong Social Commerce Trend Philippine Cultural Characteristics and the Power of KOLs The Philippines is one of the countries where social media and KOLs (Key Opinion Leaders) have an incredibly strong influence. On average, a Filipino spends over 4 hours a day on social […]

Table of Contents Goods Imported Duty-Free Health Awareness Trend Aligns with Vietnam’s Strengths The Development of E-commerce and the Social Commerce Trend in 2025 SEA Commerce Program Helps Vietnamese Goods Reach Indonesian Consumers In 2025, the upgraded ATIGA agreement will be signed and implemented by ASEAN countries in their free trade agreements. The upgraded agreement […]

Table of Contents Food: One of Vietnam’s Strongest Industries in the Indonesian Market. But That’s Not Enough. Love for Traditional Indonesian Flavors Trend Towards Health-Conscious and Healthy Lifestyle Products Home Consumption and Eating Food for Festivals or Community Events Food: One of Vietnam’s Strongest Industries in the Indonesian Market. But That’s Not Enough. Food is […]

The thriving trends of influencer marketing and social commerce in Indonesia present a golden opportunity for Vietnamese products to accelerate their market penetration. This article dives into key activities in this space, offering Vietnamese businesses a real-world glimpse into the dynamic fusion of e-commerce and content creation. Table Of Contents Nano & Micro Influencers in […]

Table of Contents Cultural & Religious Similarities Free Trade Policies The Rise of E-Commerce in the Philippines Growing Popularity of Vietnamese Cuisine SKYPERRY’s Solution Cultural & Religious Similarities Vietnam and the Philippines, two Southeast Asian nations, share a notable openness to Western culture, particularly American influences. This stems from their historical ties with the United […]

Importing into Thailand has always been difficult because Vietnamese goods have difficulty accessing distributors and retailers in this country. However, in recent years, Thailand has had an increasingly expanding e-commerce industry, and sales through social networking platforms have also been very active. Thanks to that, the opportunity for Vietnamese goods to penetrate the Thai market […]

E-commerce platforms such as Lazada, Shopee, Tiki… have launched global sales programs to help expand international markets for Vietnamese manufacturers for a while. These programs have opened up opportunities to reach customers in Southeast Asia and internationally for businesses of all sizes. Although the programs are designed differently for each platform, in general, the programs […]