#trung niên

Vietnam Market Entry: How to Gain Negotiating Power Over Distributors

You’re an international brand with a quality product, but when entering the Vietnamese market, you face a major challenge: finding a reliable distributor. Here’s a harsh reality: without proof of your product’s appeal, you’ll be in a weak position. You’ll have to accept unfavorable terms, compromise on pricing, and risk getting “stuck” with an ineffective […]

Sep 12 2025

More Than a Marketing Campaign: An End-to-End Solution for the Vietnam Market 

As a business manager, you know that a high-profile marketing campaign doesn’t always translate into sales. Entering a new market like Vietnam requires a comprehensive strategy that handles everything from logistics and legal procedures to sales and marketing.  This is when you need an “end-to-end” solution instead of a simple marketing agency. This solution not […]

Jun 17 2025

The Secret Weapon for Korean Brands in Vietnam: A Guide to Winning with Influencers & Social Commerce

When an international brand looks at Vietnam—a market brimming with $9 billion in potential—the greatest challenge isn’t just competition, but the barriers of culture and consumer trust. How can a Korean brand, despite its success at home, rapidly build connection and credibility in a completely new market? The answer doesn’t lie in expensive advertising campaigns […]

Nov 11 2024