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To be able to expand the business market and grow sales, businesses dealing in mother and baby products need to identify the consumption behavior of Gen Z. Let’s learn about gene consumption with SKYPERRY Z through the content below.  1. Gen Z uses apps to shopping and searching for mother and baby product  One of […]

TikTok Shoppertainment is a phrase that is gradually getting more popular in the advertising market. The phrase speaks for the combination of content creation and commerce. Let’s find out the values and benefits when content and commerce combine in the following article.  What is Shoppertainment? Shoppertainment is a combination of two words, including Shopping and […]

Nuty Cosmetics is one of the most popular showroom systems specializing in providing authentic cosmetics products. Nuty brings a series of famous cosmetic brands to customers. Nuty company is also committed to authentic products at the best prices. Recently, Nuty has made an attempt to increase its awareness on the TikTok Shop with the main […]

YouTube Shorts is regarded as a useful tool for creating short videos. It is also an effective communication platform for marketing. With the rise of digital media platforms, businesses can create content for promoting their brands. Besides, they can execute media for YouTube Shorts to advertise images as well as touch a large number of […]

Short video marketing is expected to be an explosive media trend in the coming years. It is also regarded as a great alternative measure in the context of economic inflation and downturn, causing the costs for marketing activities to be cut.  Promoting a brand through short-form videos will help businesses spread their messages quickly, save […]

SKYPERRY produces a variety of short videos on TikTok with trendy content. This short-video project demonstrates the abilities of editing as well as creating ideas for short videos for businesses. Context At the end of the year 2021, SKYPERRY officially became a Creative Partner of TikTok in Vietnam. From this moment, SKYPERRY has continuously executed […]

Case study Fatzbaby Vietnam is proud to be one of the most successful brands in brand positioning and increasing awareness through short-video campaigns. The brand Fatzbaby is famous for mom-and-baby products with modern technology and luxury designs. How was Fatzbaby prior to launching the short-video campaigns? After nearly 10 years of entering the Vietnam market, […]

In the following years, the proportion of gen Z parenting continued to increase exponentially. Gradually, Gen Z will become the main and important customers of the mom and baby businesses. Over time, if businesses can capture the characteristics of Generation Z, they will have a 90% chance of winning in the future mom and baby […]

So far, Influencer marketing is still the optimal marketing solution for mother and baby businesses, before ChatGPT becomes a human consulting tool. However, the way to deploy Influencer Marketing today needs to be different from the past to keep up with the trend of the times.  Strategies to use Influencer Marketing need to be creative […]

AI and ChatGPT are speculated to make changes to the way businesses reach their customers. About ChatGPT, it can analyze data as well as make accurate speculations. Meanwhile, AI is capable of contributing to the optimization of manufacturing processes, which is quite cost-saving and strongly improves marketing operations.  Is it possible for AI and ChatGPT […]

The general definition of video marketing is the promotion of products and services in the form of videos. In fact, video is just one of the types of content used in a brand’s marketing strategy. However, this is currently the most effective form of content creation on online platforms . According to statistics, up to 800 million people […]

If you are looking for the best strategy for your brand between content marketing and advertising. Follow the article below to get yourself the most suitable choice. Content marketing and Advertising Content marketing : Includes blogs, videos, podcasts, emails, ebooks, and articles on social networking sites.  Advertising will focus on web banners, advertising on TV or on apps, most […]