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Mom and Baby market: The fierce competition between brands 

Mom and baby market is one of the most outstanding fields of business catching the attention of investors. However, no matter how potential this field is, it is always fierce competition between businesses for the goal of becoming the top mom-and-baby brand in Vietnam.  The appearance of the new brands in the mom and baby […]
Feb 25 2023

The successful marketing campaigns of Panasonic and Sunlight: What to learn from them? 

Are you in search of unique and efficient marketing strategies to use on your products? Let’s take a look at two successful case studies of Panasonic and Sunlight with the campaigns named “Sống khoẻ góp xanh” and “Xin lỗi vì bất tiện”. Through the analysis and practical lesson learned below, you will understand the way […]
Feb 25 2023
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    2023 Trend Forecast for Asian Gen Z Parents To Buy Their Children’s Care – How to Optimize Your Strategy Using SKYPERRY’s Expertise and Data 

    As the new year approaches, it is quite crucial to stay ahead of the curve relating to child-care products that parents are looking for.  Asian Gen Z parents are expected to have high values on elements that affect their purchasing decisions. Those elements are quality, safety, and affordability. Hence, it is important to catch up […]
    Jan 24 2023

    4 consumption behaviors of gen Z parents for mother and baby products

    To be able to expand the business market and grow sales, businesses dealing in mother and baby products need to identify the consumption behavior of Gen Z. Let’s learn about gene consumption with SKYPERRY Z through the content below.  1. Gen Z uses apps to shopping and searching for mother and baby product  One of […]
    Jan 07 2023

    TikTok Shoppertainment: When content and commerce combine

    TikTok Shoppertainment is a phrase that is gradually getting more popular in the advertising market. The phrase speaks for the combination of content creation and commerce. Let’s find out the values and benefits when content and commerce combine in the following article.  What is Shoppertainment? Shoppertainment is a combination of two words, including Shopping and […]
    Dec 27 2022

    Case Study Nuty Cosmetics: Boosting Sales Via Short Videos

    Nuty Cosmetics is one of the most popular showroom systems specializing in providing authentic cosmetics products. Nuty brings a series of famous cosmetic brands to customers. Nuty company is also committed to authentic products at the best prices. Recently, Nuty has made an attempt to increase its awareness on the TikTok Shop with the main […]
    Dec 27 2022

    YouTube Shorts – An effective short video creation tool for advertising

    YouTube Shorts is regarded as a useful tool for creating short videos. It is also an effective communication platform for marketing. With the rise of digital media platforms, businesses can create content for promoting their brands. Besides, they can execute media for YouTube Shorts to advertise images as well as touch a large number of […]
    Dec 26 2022

    Short video marketing: A light for the advertising industry in an economic decline

    Short video marketing is expected to be an explosive media trend in the coming years. It is also regarded as a great alternative measure in the context of economic inflation and downturn, causing the costs for marketing activities to be cut.  Promoting a brand through short-form videos will help businesses spread their messages quickly, save […]
    Dec 26 2022

    SKYPERRY Short Video: Making a reality of “moment” of Businesses

    SKYPERRY produces a variety of short videos on TikTok with trendy content. This short-video project demonstrates the abilities of editing as well as creating ideas for short videos for businesses. Context At the end of the year 2021, SKYPERRY officially became a Creative Partner of TikTok in Vietnam. From this moment, SKYPERRY has continuously executed […]
    Dec 26 2022

    FATZBABY VIETNAM: Increase brand awareness through a “short video” campaign

    Case study Fatzbaby Vietnam is proud to be one of the most successful brands in brand positioning and increasing awareness through short-video campaigns. The brand Fatzbaby is famous for mom-and-baby products with modern technology and luxury designs. How was Fatzbaby prior to launching the short-video campaigns? After nearly 10 years of entering the Vietnam market, […]
    Dec 26 2022

    Opportunities for mom and baby businesses: understand Gen Z to expand market

    In the following years, the proportion of gen Z parenting continued to increase exponentially. Gradually, Gen Z will become the main and important customers of the mom and baby businesses. Over time, if businesses can capture the characteristics of Generation Z, they will have a 90% chance of winning in the future mom and baby […]
    Dec 25 2022

    Influencer Marketing - an effective marketing solution for mom and baby businesses

    So far, Influencer marketing is still the optimal marketing solution for mother and baby businesses, before ChatGPT becomes a human consulting tool. However, the way to deploy Influencer Marketing today needs to be different from the past to keep up with the trend of the times.  Strategies to use Influencer Marketing need to be creative […]
    Dec 20 2022

    How ChatGPT and Artificial Intelligence (AI) Help To Forecast The Future Of Marketing 

    AI and ChatGPT are speculated to make changes to the way businesses reach their customers. About ChatGPT, it can analyze data as well as make accurate speculations. Meanwhile, AI is capable of contributing to the optimization of manufacturing processes, which is quite cost-saving and strongly improves marketing operations.  Is it possible for AI and ChatGPT […]
    Dec 15 2022
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