4 Key insights that make expectant mothers give up skincare during pregnancy
Top priority is to protect the baby’s safety and health Difficulties with pregnant skin The market lacks many products specifically for pregnant women Barrier of tradition and sacrifice of women Conclusion Investing in skincare and makeup products is an essential part of women’s shopping behavior. However, most women tend to forget about skincare when they […]
Apr 27 2023
5 Brand trends that can be applied in Influencer Marketing campaigns
Positive influencers are prioritizing talking about what issues? As for consumers, what kind of messages do they easily have positive feelings and support from influencers? If your brand is looking to use influencer factors for its next marketing campaigns, let SKYPERRY review 5 prominent messages that KOLs and influencers are prioritizing to convey. 1. Supporting […]
Apr 27 2023
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8 Factors to consider for maximizing TikTok brand channel effectiveness
With explosive growth and an increasing number of users, TikTok has become an essential marketing platform for businesses. This has seen a range of brands, from mass-market to high-end, quickly establishing their “home” on this platform. However, what should a brand consider to ensure that its TikTok channel is operating effectively and in the right […]
Apr 27 2023
4 Future marketing trends for Mom and Baby brands in Vietnam
Before the Chat GPT storm, what tools and trends will shape the marketing industry for mother and baby products in Vietnam? With 8 years of experience in marketing for Mom and Baby brands in the Vietnamese market, let SKYPERRY – Digital Marketing Agency explore 4 predicted trends that will dominate marketing activities in the mother […]
Apr 27 2023
The De-Influencer trend: A threat to brands or a way for influencers to regain real influence?
Conscious consumption is on the rise Is it a concern or an opportunity for brands using Influencer Marketing? Conclusion The consumer and advertising industries are witnessing a new wave of content called “#Deinfluencer,” where individuals talk about products they dislike, advise people not to buy them, and suggest smart spending and shopping methods instead of […]
Apr 27 2023
A United States bans TikTok - What will happen to Influencer Marketing?
If ByteDance does not respond to the government’s ultimatum, the TikTok platform will be completely banned in the US. The director of Coyne PR, acknowledges that brands will have to bear serious consequences while investing heavily in TikTok, especially with Influencer Marketing campaigns that have been and are being implemented on this platform. TikTok – […]
Apr 27 2023
Short, multi-channel videos - The marketing trend for small and medium-sized businesses
Booming strongly from 2020-2022, short videos are predicted to continue dominating content types in marketing and advertising activities for businesses this year. In addition, implementing short videos across multiple channels with efficiency and cost optimization is also a factor that small and medium-sized businesses should pay attention to. Your customers are on every platform! As […]
Apr 27 2023
Influencers and their impact on Gen Z's shopping behavior: "Has the wind shifted"?
Gen Z’s interest in influencers decreased by 11% in the period between 2020 and 2022, with Celebs being the target of this number at 22% (according to a report from the market research organization GWI). Is this a sign that investing advertising budgets in booking KOLs (key opinion leaders) is becoming less effective as Gen […]
Apr 27 2023
Top 3 outstanding insights of the Mom and baby market that brands cannot ignore
In the face of post-Covid health fluctuations and the emergence of new-generation fathers and mothers, the diaper industry is having many notable changes. So, what has changed in consumer perceptions or shopping behavior that brands need to pay attention to? Let SKYPERRY – a Digital Marketing Agency with 8 years of experience in the mom […]
Mar 16 2023
Mom and Baby market: The fierce competition between brands
Mom and baby market is one of the most outstanding fields of business catching the attention of investors. However, no matter how potential this field is, it is always fierce competition between businesses for the goal of becoming the top mom-and-baby brand in Vietnam. The appearance of the new brands in the mom and baby […]
Feb 25 2023
The successful marketing campaigns of Panasonic and Sunlight: What to learn from them?
Are you in search of unique and efficient marketing strategies to use on your products? Let’s take a look at two successful case studies of Panasonic and Sunlight with the campaigns named “Sống khoẻ góp xanh” and “Xin lỗi vì bất tiện”. Through the analysis and practical lesson learned below, you will understand the way […]
Feb 25 2023
2023 Trend Forecast for Asian Gen Z Parents To Buy Their Children’s Care – How to Optimize Your Strategy Using SKYPERRY’s Expertise and Data
As the new year approaches, it is quite crucial to stay ahead of the curve relating to child-care products that parents are looking for. Asian Gen Z parents are expected to have high values on elements that affect their purchasing decisions. Those elements are quality, safety, and affordability. Hence, it is important to catch up […]
Jan 24 2023
Mom and baby market 2023 in Vietnam becomes more attractive with many investment opportunities
With the growth of big brands, mom and baby market in 2023 in Vietnam is more attractive to meet all demands of consumers. There are many speculations on the mom-and-baby market in 2023. This business field will become more attractive with lots of investment opportunities for investors. Let’s find out these opportunities as well as mom […]
Jan 14 2023
4 consumption behaviors of gen Z parents for mother and baby products
To be able to expand the business market and grow sales, businesses dealing in mother and baby products need to identify the consumption behavior of Gen Z. Let’s learn about gene consumption with SKYPERRY Z through the content below. 1. Gen Z uses apps to shopping and searching for mother and baby product One of […]
Jan 07 2023