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A United States bans TikTok - What will happen to Influencer Marketing? 

If ByteDance does not respond to the government’s ultimatum, the TikTok platform will be completely banned in the US. The director of Coyne PR, acknowledges that brands will have to bear serious consequences while investing heavily in TikTok, especially with Influencer Marketing campaigns that have been and are being implemented on this platform. TikTok – […]
Apr 27 2023

Short, multi-channel videos - The marketing trend for small and medium-sized businesses 

Booming strongly from 2020-2022, short videos are predicted to continue dominating content types in marketing and advertising activities for businesses this year. In addition, implementing short videos across multiple channels with efficiency and cost optimization is also a factor that small and medium-sized businesses should pay attention to.  Your customers are on every platform!  As […]
Apr 27 2023
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    Influencers and their impact on Gen Z's shopping behavior: "Has the wind shifted"? 

    Gen Z’s interest in influencers decreased by 11% in the period between 2020 and 2022, with Celebs being the target of this number at 22% (according to a report from the market research organization GWI). Is this a sign that investing advertising budgets in booking KOLs (key opinion leaders) is becoming less effective as Gen […]
    Apr 27 2023

    Top 3 outstanding insights of the Mom and baby market that brands cannot ignore

    In the face of post-Covid health fluctuations and the emergence of new-generation fathers and mothers, the diaper industry is having many notable changes. So, what has changed in consumer perceptions or shopping behavior that brands need to pay attention to? Let SKYPERRY – a Digital Marketing Agency with 8 years of experience in the mom […]
    Mar 16 2023

    Mom and Baby market: The fierce competition between brands 

    Mom and baby market is one of the most outstanding fields of business catching the attention of investors. However, no matter how potential this field is, it is always fierce competition between businesses for the goal of becoming the top mom-and-baby brand in Vietnam.  The appearance of the new brands in the mom and baby […]
    Feb 25 2023

    The successful marketing campaigns of Panasonic and Sunlight: What to learn from them? 

    Are you in search of unique and efficient marketing strategies to use on your products? Let’s take a look at two successful case studies of Panasonic and Sunlight with the campaigns named “Sống khoẻ góp xanh” and “Xin lỗi vì bất tiện”. Through the analysis and practical lesson learned below, you will understand the way […]
    Feb 25 2023

    2023 Trend Forecast for Asian Gen Z Parents To Buy Their Children’s Care – How to Optimize Your Strategy Using SKYPERRY’s Expertise and Data 

    As the new year approaches, it is quite crucial to stay ahead of the curve relating to child-care products that parents are looking for.  Asian Gen Z parents are expected to have high values on elements that affect their purchasing decisions. Those elements are quality, safety, and affordability. Hence, it is important to catch up […]
    Jan 24 2023

    4 consumption behaviors of gen Z parents for mother and baby products

    To be able to expand the business market and grow sales, businesses dealing in mother and baby products need to identify the consumption behavior of Gen Z. Let’s learn about gene consumption with SKYPERRY Z through the content below.  1. Gen Z uses apps to shopping and searching for mother and baby product  One of […]
    Jan 07 2023

    TikTok Shoppertainment: When content and commerce combine

    TikTok Shoppertainment is a phrase that is gradually getting more popular in the advertising market. The phrase speaks for the combination of content creation and commerce. Let’s find out the values and benefits when content and commerce combine in the following article.  What is Shoppertainment? Shoppertainment is a combination of two words, including Shopping and […]
    Dec 27 2022

    Case Study Nuty Cosmetics: Boosting Sales Via Short Videos

    Nuty Cosmetics is one of the most popular showroom systems specializing in providing authentic cosmetics products. Nuty brings a series of famous cosmetic brands to customers. Nuty company is also committed to authentic products at the best prices. Recently, Nuty has made an attempt to increase its awareness on the TikTok Shop with the main […]
    Dec 27 2022

    YouTube Shorts – An effective short video creation tool for advertising

    YouTube Shorts is regarded as a useful tool for creating short videos. It is also an effective communication platform for marketing. With the rise of digital media platforms, businesses can create content for promoting their brands. Besides, they can execute media for YouTube Shorts to advertise images as well as touch a large number of […]
    Dec 26 2022

    Short video marketing: A light for the advertising industry in an economic decline

    Short video marketing is expected to be an explosive media trend in the coming years. It is also regarded as a great alternative measure in the context of economic inflation and downturn, causing the costs for marketing activities to be cut.  Promoting a brand through short-form videos will help businesses spread their messages quickly, save […]
    Dec 26 2022

    SKYPERRY Short Video: Making a reality of “moment” of Businesses

    SKYPERRY produces a variety of short videos on TikTok with trendy content. This short-video project demonstrates the abilities of editing as well as creating ideas for short videos for businesses. Context At the end of the year 2021, SKYPERRY officially became a Creative Partner of TikTok in Vietnam. From this moment, SKYPERRY has continuously executed […]
    Dec 26 2022
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