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Short video marketing is expected to be an explosive media trend in the coming years. It is also regarded as a great alternative measure in the context of economic inflation and downturn, causing the costs for marketing activities to be cut.  Promoting a brand through short-form videos will help businesses spread their messages quickly, save […]

SKYPERRY produces a variety of short videos on TikTok with trendy content. This short-video project demonstrates the abilities of editing as well as creating ideas for short videos for businesses. Context At the end of the year 2021, SKYPERRY officially became a Creative Partner of TikTok in Vietnam. From this moment, SKYPERRY has continuously executed […]

Case study Fatzbaby Vietnam is proud to be one of the most successful brands in brand positioning and increasing awareness through short-video campaigns. The brand Fatzbaby is famous for mom-and-baby products with modern technology and luxury designs. How was Fatzbaby prior to launching the short-video campaigns? After nearly 10 years of entering the Vietnam market, […]

In the following years, the proportion of gen Z parenting continued to increase exponentially. Gradually, Gen Z will become the main and important customers of the mom and baby businesses. Over time, if businesses can capture the characteristics of Generation Z, they will have a 90% chance of winning in the future mom and baby […]

So far, Influencer marketing is still the optimal marketing solution for mother and baby businesses, before ChatGPT becomes a human consulting tool. However, the way to deploy Influencer Marketing today needs to be different from the past to keep up with the trend of the times.  Strategies to use Influencer Marketing need to be creative […]

AI and ChatGPT are speculated to make changes to the way businesses reach their customers. About ChatGPT, it can analyze data as well as make accurate speculations. Meanwhile, AI is capable of contributing to the optimization of manufacturing processes, which is quite cost-saving and strongly improves marketing operations.  Is it possible for AI and ChatGPT […]

Với sự gia tăng về số lượng và tầm ảnh hưởng, người tiêu dùng trung niên đang ngày càng trở thành một phân khúc đáng chú ý với các nhà kinh doanh. Năm 2023, dự báo nhóm khách hàng tuổi từ 40-60 sẽ có những xu hướng tiêu dùng mới cùng những thay đổi trong […]

The general definition of video marketing is the promotion of products and services in the form of videos. In fact, video is just one of the types of content used in a brand’s marketing strategy. However, this is currently the most effective form of content creation on online platforms . According to statistics, up to 800 million people […]

If you are looking for the best strategy for your brand between content marketing and advertising. Follow the article below to get yourself the most suitable choice. Content marketing and Advertising Content marketing : Includes blogs, videos, podcasts, emails, ebooks, and articles on social networking sites.  Advertising will focus on web banners, advertising on TV or on apps, most […]

Now every consumer owns a phone with a quality camera and a wide range of apps to create images. It’s just a matter of whether they will review your product on one of their social media channels. Brands should not simply call, reward and wait for a review, but they must also create and transform […]

Short or long video content that influences consumers is a challenge for marketers. A good video project needs to be attractive enough and aimed at the right target audience. There are many factors that determine the success of videos, one of which is their length. According to Vidyard’s research in 2019: So the shorter the video, the better the effect? Let’s […]

On September 30, with the theme of Catching Emotions, TikTok: The Stage – the first Southeast Asian-scale online event of TikTok For Business officially took place. SKYPERRY – The official Marketing Partner of TikTok, also one of the only 2 representatives of Vietnam to attend the event as a Creative agency, has recorded many important […]