Opportunities for mom and baby businesses: understand Gen Z to expand market

In the following years, the proportion of gen Z parenting continued to increase exponentially. Gradually, Gen Z will become the main and important customers of the mom and baby businesses. Over time, if businesses can capture the characteristics of Generation Z, they will have a 90% chance of winning in the future mom and baby […]
Dec 25 2022

Influencer Marketing - an effective marketing solution for mom and baby businesses

So far, Influencer marketing is still the optimal marketing solution for mother and baby businesses, before ChatGPT becomes a human consulting tool. However, the way to deploy Influencer Marketing today needs to be different from the past to keep up with the trend of the times.  Strategies to use Influencer Marketing need to be creative […]
Dec 20 2022
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    How ChatGPT and Artificial Intelligence (AI) Help To Forecast The Future Of Marketing 

    AI and ChatGPT are speculated to make changes to the way businesses reach their customers. About ChatGPT, it can analyze data as well as make accurate speculations. Meanwhile, AI is capable of contributing to the optimization of manufacturing processes, which is quite cost-saving and strongly improves marketing operations.  Is it possible for AI and ChatGPT […]
    Dec 15 2022

    Xu hướng tiêu dùng của người trung niên năm 2023

    Với sự gia tăng về số lượng và tầm ảnh hưởng, người tiêu dùng trung niên đang ngày càng trở thành một phân khúc đáng chú ý với các nhà kinh doanh. Năm 2023, dự báo nhóm khách hàng tuổi từ 40-60 sẽ có những xu hướng tiêu dùng mới cùng những thay đổi trong […]
    Dec 06 2022

    Types of marketing videos to use in online marketing 2020

    The general definition of video marketing is the promotion of products and services in the form of videos. In fact, video is just one of the types of content used in a brand’s marketing strategy. However, this is currently the most effective form of content creation on online platforms . According to statistics, up to 800 million people […]
    Jul 15 2022

    Should you choose Content Marketing or Advertising?

    If you are looking for the best strategy for your brand between content marketing and advertising. Follow the article below to get yourself the most suitable choice. Content marketing and Advertising Content marketing : Includes blogs, videos, podcasts, emails, ebooks, and articles on social networking sites.  Advertising will focus on web banners, advertising on TV or on apps, most […]
    Jun 17 2022

    How to make customers review your products

    Now every consumer owns a phone with a quality camera and a wide range of apps to create images. It’s just a matter of whether they will review your product on one of their social media channels. Brands should not simply call, reward and wait for a review, but they must also create and transform […]
    Jun 16 2022

    Difference between short video - long video in digital marketing

    Short or long video content that influences consumers is a challenge for marketers. A good video project needs to be attractive enough and aimed at the right target audience. There are many factors that determine the success of videos, one of which is their length. According to Vidyard’s research in 2019: So the shorter the video, the better the effect? Let’s […]
    Jun 15 2022

    5 marketing trends at the end of 2021

    Marketing cuối năm là giải pháp tối ưu nâng cao doanh thu cho doanh nghiệp. Xu hướng marketing nào doanh nghiệp cần nắm bắt nhân dịp cuối năm? Hãy tham khảo 5 xu hướng sau đây để có một chiến dịch marketing đột phá. 1. TikTok marketing trends increase reachability Currently, TikTok is a very […]
    May 17 2022


    The end of the year is approaching is also the time when consumers start shopping more. It is also the time when brands promote marketing campaigns to increase sales and build brand image. Here are some tips on how to market the holiday season: Just after Halloween we’ve seen the shops start to decorate for Christmas. So, at […]
    May 13 2022

    Vietnamese fashion brands reel in the E-commerce wave (Part 1)

    The quality is good, but the brand is not very good, so Vietnamese fashion products are still struggling to convince consumers about the price. Under the influence of the epidemic, if they continue to promote and reduce prices, Vietnamese brands will enter the fiercely competitive segment with Chinese products flooding the market. Even without waiting […]
    May 01 2022

    Essential skills of a digital marketer today

    Marketing is no longer a field that only requires creativity, or just understanding the audience. It is requiring marketers to combine the resonance of endless creative passion and knowledge, logical thinking, and mastery of algorithms of digital platforms. The best digital marketers “team” a lot of titles on their heads, both official and unofficial. In this article, we […]
    Apr 07 2022

    TikTok advertising - How to effectively execute?

    According to Kanter, the creative potential coming from a wide variety of users makes it easier for videos on TikTok to be received even if it contains promotional messages. So while only 14% of TikTok users click on a link after seeing an ad, the number of people buying an item after seeing an ad […]
    Apr 06 2022

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