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Conscious consumption is on the rise Is it a concern or an opportunity for brands using Influencer Marketing?  Conclusion  The consumer and advertising industries are witnessing a new wave of content called “#Deinfluencer,” where individuals talk about products they dislike, advise people not to buy them, and suggest smart spending and shopping methods instead of […]

If ByteDance does not respond to the government’s ultimatum, the TikTok platform will be completely banned in the US. The director of Coyne PR, acknowledges that brands will have to bear serious consequences while investing heavily in TikTok, especially with Influencer Marketing campaigns that have been and are being implemented on this platform. TikTok – […]

Booming strongly from 2020-2022, short videos are predicted to continue dominating content types in marketing and advertising activities for businesses this year. In addition, implementing short videos across multiple channels with efficiency and cost optimization is also a factor that small and medium-sized businesses should pay attention to.  Your customers are on every platform!  As […]

Gen Z’s interest in influencers decreased by 11% in the period between 2020 and 2022, with Celebs being the target of this number at 22% (according to a report from the market research organization GWI). Is this a sign that investing advertising budgets in booking KOLs (key opinion leaders) is becoming less effective as Gen […]

In the face of post-Covid health fluctuations and the emergence of new-generation fathers and mothers, the diaper industry is having many notable changes. So, what has changed in consumer perceptions or shopping behavior that brands need to pay attention to? Let SKYPERRY – a Digital Marketing Agency with 8 years of experience in the mom […]

Mom and baby market is one of the most outstanding fields of business catching the attention of investors. However, no matter how potential this field is, it is always fierce competition between businesses for the goal of becoming the top mom-and-baby brand in Vietnam.  The appearance of the new brands in the mom and baby […]

Are you in search of unique and efficient marketing strategies to use on your products? Let’s take a look at two successful case studies of Panasonic and Sunlight with the campaigns named “Sống khoẻ góp xanh” and “Xin lỗi vì bất tiện”. Through the analysis and practical lesson learned below, you will understand the way […]

As the new year approaches, it is quite crucial to stay ahead of the curve relating to child-care products that parents are looking for.  Asian Gen Z parents are expected to have high values on elements that affect their purchasing decisions. Those elements are quality, safety, and affordability. Hence, it is important to catch up […]

With the growth of big brands, mom and baby market in 2023 in Vietnam is more attractive to meet all demands of consumers. There are many speculations on the mom-and-baby market in 2023. This business field will become more attractive with lots of investment opportunities for investors. Let’s find out these opportunities as well as mom […]

To be able to expand the business market and grow sales, businesses dealing in mother and baby products need to identify the consumption behavior of Gen Z. Let’s learn about gene consumption with SKYPERRY Z through the content below.  1. Gen Z uses apps to shopping and searching for mother and baby product  One of […]

TikTok Shoppertainment is a phrase that is gradually getting more popular in the advertising market. The phrase speaks for the combination of content creation and commerce. Let’s find out the values and benefits when content and commerce combine in the following article.  What is Shoppertainment? Shoppertainment is a combination of two words, including Shopping and […]

Nuty Cosmetics is one of the most popular showroom systems specializing in providing authentic cosmetics products. Nuty brings a series of famous cosmetic brands to customers. Nuty company is also committed to authentic products at the best prices. Recently, Nuty has made an attempt to increase its awareness on the TikTok Shop with the main […]