Ecommerce in the Philippines is experiencing explosive growth, with infrastructure and a strong KOL network driving social commerce.

Few realize that in just 5 years, the Philippines’ ecommerce industry has grown by 400% – the second fastest rate in the world. According to a Google report, the gross merchandise value (GMV) of ecommerce in the Philippines will reach $21 billion in 2024 and is projected to soar to $60 billion by 2030.

Top E-commerce flatform in Philippines

Key factors contributing to this remarkable growth include:

  • Booming Livestreaming: Platforms like TikTok Shop and Facebook Live are thriving, fueled by Filipinos spending an average of 10 hours a day on social media.
  • Improved Logistics and Online Payment Infrastructure: This ensures a seamless and convenient shopping experience, with goods reaching consumers in urban areas quickly.
  • Strong Consumer Culture: Driven by a young workforce (aged 15-44) who are tech-savvy and eager to spend, especially on food and beverage. Filipinos allocate a significant 38.6% of their income to food annually.
  • Influencer Marketing Powerhouse: The Philippines boasts a large and affordable influencer network compared to other countries in the region. Filipino KOLs are enthusiastic about brand collaborations and are well-versed in affiliate marketing, with many generating a significant portion of their income from it.

This presents a golden opportunity for Vietnamese businesses to tap into the burgeoning Philippine market.

Firstly, the Philippines relies heavily on imports, and the government actively encourages foreign goods. Furthermore, Vietnam and the Philippines share similarities in history, religion, and an openness to Western, particularly American, culture. Filipino consumers are also increasingly aware of Vietnamese products, especially cuisine and coffee.

Read More: Potential Vietnamese food groups for the Philippine market in 2025

This growth is a chance for Vietnamese businesses, including SMEs, to access the market at a reasonable cost. The developed KOL network allows Vietnamese brands to proactively promote products on relevant channels and leverage this network to boost sales through social commerce.

SKYPERRY’s SEA-commerce Program: Connecting Vietnamese Businesses to 113 Million Consumers

Recognizing this potential and to support Vietnamese businesses in expanding into the Philippine market, SKYPERRY has launched the SEA-commerce program.

SEA-commerce connects Vietnamese businesses with a vast KOL network in the Philippines, enabling Vietnamese goods to reach end consumers. SKYPERRY achieves this through a seamless ecosystem of services, from import and customs clearance to sales through the KOL network and order fulfillment in the Philippines. This comprehensive, first-of-its-kind service combines powerful sales and marketing capabilities.

Contact us today to learn more about the SEA-commerce program.