Product Testing
Please pick your purpose!
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* Please pick your purpose!BasicAdvance
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Basic
- Plan for testing & product promotion on social media channels (Facebook, TikTok, Youtube, Instagram)
- Plan for collecting feedback, review of customers on the product during the time of testing.
Advanced
- Plan for testing & product promotion on social media channels (Facebook, TikTok, Youtube, Instagram)
- Plan for collecting feedback, review of customers on the product during the time of testing
- Plan for risk and crisis management (if any)
Advanced
- Make a detailed plan and navigate activities for testing product integrated on both Online & Offline platforms
Basic
- 5 static social posts (2D Image + Caption + 30 Comment seeding
- 5-7 KOL posts ((2D Image/Video/Story + Caption)
- 5 Group/Community posts + 30 Comment seeding
Advanced
- 10 static social posts (2D Image + Caption) + 50 Comment seeding
- 7-10 KOL posts ((2D Image/Video/Story + Caption) + 50 Comment seeding
- 7 Group/Community posts + 50 Comment seeding
- 1 AR Game
Basic
- Build a landing page that provides information about the testing product and do a survey on customers’ feedback on the product.
- Summarize the report of feedback.
Advanced
- Build a landing page that provides information about the testing product + do a survey on customers’ feedback on the product.
- Drive traffic + user engagement to the landing page
- Summarize the report of feedback + collect data
Advanced
- Organize Livestream/Minigame event on Shopee Live or TikTok Shop
- Post including content and appropriate image (if required)
- Real profile, depending on content and target group
Basic
- Plan to PR and introduce the product with special promotion/free gifts on E-commerce platforms (Shopee, Lazada, Tiki, TikTok Shop)
Advanced
- Plan to PR and introduce the product with minigame/ special promotion/free gifts/trial use…on E-commerce platforms (Shopee, Lazada, Tiki, TikTok Shop)
- Drive traffic & engagement in a specific time
Basic
- Nano: <=100k follow
Advanced
- Nano: <=100k follow
Basic
- Survey: 50 data
- Size of survey: 50 participants
- Summary, feedback evaluation and product rating
Advanced
- Survey: 100 data
- Size of survey: 100 participants
- Summary, feedback evaluation and product rating
Advanced
- Micro: 100k<A<=400k follow
- Macro: 400k<A<1M follow
Basic
OBJECTIVE- Increase follow/Increase like
- Increase click /CPC
- Increase ThruPlay
- Increase engagement
- Increase reach
- Seeding comments on livestream
- Increase view on livestream
- Increase traffic on E-commerce platforms
KPI- Reach: 1,000,000
- Link click: 1,000
- ThruPlay: 100,000
- Seeding comment on livestream: 500
- Increase view on livestream: 10000 (views in total)
- Comment: 200 (FOC)
- Like: 3000 (FOC)
Advanced
OBJECTIVE- Increase follow/Increase like
- Increase click/CPC
- Increase ThruPlay
- Increase engagement
- Increase reach
- Seeding comments on livestream
- Increase view on livestream
- Increase traffic on E-commerce platforms
KPI- Reach: 1,200,000
- Link Click: 2,500
- Engagement: 25,000
- ThruPlay: 200,000
- Seeding comment trên livestream: 500
- Increase view trên livestream: 10,000 (views in total)
- Comment: 200 (FOC)
- Like: 3000 (FOC)
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