Marketing cuối năm là giải pháp tối ưu nâng cao doanh thu cho doanh nghiệp. Xu hướng marketing nào doanh nghiệp cần nắm bắt nhân dịp cuối năm? Hãy tham khảo 5 xu hướng sau đây để có một chiến dịch marketing đột phá.

  1. TikTok-marketing-trends-increase-reachability
  2. Use chatbot to increase conversion rate
  3. The trend of direct sales Livestream cannot be ignored at the end of the year
  4. Trends in story marketing help customers keep up-to-date with news
  5. Social commerce trend is an inevitable marketing strategy
  6. Conclusion

Currently, TikTok is a very popular social network, reaching more than 1 billion monthly users after more than three years of launching. In particular, this is the playground of a lot of Gen Z. According to economic experts, Gen Z is one of the generations that greatly affects the spending power of the family and society. Besides, TikTok’s policies also create favorable conditions for businesses’ brands to develop.

TikTok is a “promising land” for businesses to deploy marketing activities, not only at the end of the year but also in the future.

2. Use chatbot to increase conversion rate

Chatbot is the solution chosen by many businesses to take care of customers and increase conversion rates. By the end of the year, the chatbot seems to optimize the concerns of businesses such as saving time and costs while increasing sales effectively:

  • Cost savings: A sales fanpage needs staff to be on-site for at least 10 hours/day. The minimum amount the business has to pay is 15,000 VND/hour. Every month, businesses need to spend at least 4,500,000 VND/month for that employee. While using the free chatbot software, comments and inboxes are still answered in a matter of seconds.
  • Time-saving: The advertising campaign is launched, and the number of inbox comments will be massive in a short period. And 80% of the questions will have the same content. Businesses will lose the opportunity to reach potential customers if the response is delayed. According to the survey, the response speed for a human message usually takes the 30s – 1 minute. Meanwhile, the AI chatbot is finished processing in a split second.
  • Reaching old customers with marketing messages: According to VCcorp statistics, 60% of users do not know they are being cared for by Chatbot. This proves that the chatbot has become smarter in the process of serving customers.
  • Aggregating and managing purchase orders by list;
  • Taking care of multi-channel customers.

However, chatbots can only help businesses deal with emergency situations. When customers need in-depth support, then there is still a need for system staff.

3. The trend of direct sales livestream cannot be ignored at the end of the year

The prolonged pandemic changed the shopping habits of consumers from offline shopping to online shopping. According to statistics of the VN Economy, the growth rate of e-commerce in 2020 in Vietnam will reach 11.8 billion USD, accounting for 18% of the whole economy. Since the outbreak of the pandemic, the demand for shopping on e-commerce platforms has increased rapidly, accounting for 50% of the total population. However, the consumer’s cautiousness when buying online has not decreased.

At this time, livestream is like a great “salvation” solution, removing any doubts and hesitation of consumers.

According to the Saigon Economic Newspaper online, the order closing rate of the Lazada e-commerce platform has increased 50 times through livestream. In the third quarter of 2021, Lazada conducted nearly 20,000 livestream episodes attracting a total of 1.5 times more views compared to the previous second quarter. Also in this report, the revenue of suppliers through this form has increased 420 times over the same period last year.

Livestream is a form of sales that brings high revenue to businesses. Through livestream, consumers seem to shop more “agile”, the closing rate of brands has also increased relatively.

TikTok e-commerce platforms and social networks that apply livestream to their platforms have proven the superiority of this feature. If the livestream is combined with Influencers, the business’s marketing campaign is even further empowered. Choose the right Influencer to speed up the product distribution process.

4. Trends in story marketing help customers keep up-to-date with news

Since its appearance, the story function has never disappointed users. According to the experts of Meta for Business (formerly Facebook for Business), “stories help brands increase their reach to target audiences”:

  • 58% of users visit a brand’s page after viewing stories.
  • 50% of users visit the site to purchase products and services.
  • 31% go directly to the store to learn about the product.

To keep up with this marketing trend, businesses need to prepare a daily list of content posted so that customers can update information regularly.

5. Social commerce trend is an inevitable marketing strategy

Social commerce is a form of using social networks such as Facebook, Instagram, Zalo, TikTok, etc. as a means of communication and sales. According to a report by Facebook IQ, up to 81% of consumers use social networks to research products and services.

We cannot deny the influence of social networks on users’ shopping behavior. The influence is so great that Instagram has allowed its users to add product labels and pay without leaving the platform (2021). Or like Facebook which allows users to create a store and can shop directly on this platform.

Conclusion

Communication on TikTok, chatbot, livestream, story, and social commerce are the 5 year-end marketing trends that businesses cannot ignore. These trends are not only confirmed by numbers but also by the policies of the platforms and user actions.

Enterprises need to prepare for any opportunities and challenges for the marketing campaign to run smoothly and bring in breakthrough revenue. Quickly apply these 5 marketing trends to stand out from the competition and become trusted by customers. In addition, businesses can collaborate with agencies like SKYPERRY to improve the results of their marketing campaigns.

In order to maximize the success rate of businesses at the end of the year, SKYPERRY activates the promotion package “Gratitude” with the period from December 6, 2021, to the end of January 15, 2022. When using this promotion package of SKYPERRY, businesses will be given AR selfie technology (a powerful support technology in marketing campaigns) and dedicated campaign advice. For details of the program, you can refer to the Gratitude promotion.

Contact SKYPERRY immediately via hotline: 088 605 6868 or email support@skyperry.com for a quick consultation with SKYPERRY.