We have seen the huge appeal of child-related content from videos posted on social networks revolving around stories of child care, food and travel. Since then, the public began to pay a certain amount of attention and assign them the title of KOL. The coverage of these young KOLs everywhere has brought many positive things but also potentially negative effects on them.
- Babies with thousands of likes
- The positive side and the negative side
- Preventing negativity and building a proper media image of young KOLs
- Conclusion
1. Babies with thousands of likes
Referring to young KOLs, it is impossible not to mention a set of 3 typical young KOLs from 3 families with unique names: the Cam Cam family, the Xoài family, and the Dâu family. Their parents used to be hot teenagers from Ha until their dream love story and romantic wedding. And when the children were born, the attention for them from the public was more when their parents constantly shared videos of their appearance.
Cam Cam girl with white skin, big round eyes, and a lovely face like a doll, always appearing in fashionable dresses won a lot of attention from everyone when her private Instagram” has attracted more than 300,000 followers.
Little Xoài with Korean monolid eyes and an extremely hyperactive personality, does not like to stay in one place, so he always appears with his parents in many videos traveling to the west. Currently, this boy’s Instagram page has reached 386,000 followers.
As the oldest brother in this trio of young KOLs, Dau is extremely wet. But with the innocence and handsome appearance inherited from Ba Duy’s father, he has contributed to increasing the number of followers of this boy on Instagram to surpass 250,000.
If the 3 KOLs above always appear with well-groomed, well-dressed images in carefully invested videos in terms of content and images, it is impossible not to mention the children who “accidentally” become famous when appeared in simple food videos (mukbang) and still attracted a huge number of viewers. Typically, little Jade – is known through the youtube channel “American life in Michigan”. Or most recently, baby Sa and Quynh’s mother – a couple who created a terrible attraction and quickly achieved the golden button from Youtube after just over a month of establishing the Youtube channel “Quynh Tran JP – Life in Japan.”
Their coverage has attracted a lot of brands to come, their parents automatically become the national model of parents and participate in famous talk shows. Most recently, the offline fanmeeting of Sa and Quynh’s mother during their trip to Vietnam proved the huge fan appeal of these young KOLs.
2. The positive side and the negative side
The collaboration and use of images of young KOLs are gradually becoming more popular for brands related to education, travel, food, or products for mothers and babies. Since then, these brands have achieved a lot of success when reaching the right target customers, increasing revenue, increasing brand awareness, and building a beautiful image in the eyes of consumers. Content related to children will be transmitted naturally, and viewers are more receptive to information, so this is also considered a new direction in the advertising industry.
However, the negative side of using child KOLs is not without when the images of the children are spread rapidly on social networking sites and are cut and modified into extremely ugly memes. Like the recent case of baby Sa, YouTuber Quynh Tran JP was extremely surprised by his son’s popularity, so he called on the online community to stop sharing Sa’s pictures when he caught sight of his son appearing. appear in some bad content.
Besides, with high recognition from the public, children will be noticed a lot when going out with their parents. That will inadvertently affect their psychological development, making them timid and afraid when appearing in crowded places. There are cases where children develop arrogance and conceit when they are used to being the center of attention if there is no timely intervention from their parents.
3. Preventing negativity and building a proper media image of young KOLs
To limit the negative effects and worst effects on their children, parents need to be the ones to research and choose carefully to make a decision to cooperate with the most suitable brands for their children. Parents need to set strict rules about the content and places to post pictures of their children. When seeing mistakes or bad content attached to baby pictures, parents must quickly take measures to solve them thoroughly. In addition, sharing pictures of children from parents should be limited as much as possible.
Finally, the most important is the way to raise and educate from the family side so that the children can grow up and develop in accordance with their age in each stage without having to suffer the bad influences from the public.
Conclusion
The use of images of KOLs Kid is not bad when brands want to introduce really useful products to consumers or spread good messages for the community quickly. In order to protect children from the negative aspects of the online community and society, parents need to be wise in choosing brands, avoiding commercializing their children’s images, and creating favorable conditions for their children. learn and develop in the right environment for their age.
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