In the following years, the proportion of gen Z parenting continued to increase exponentially. Gradually, Gen Z will become the main and important customers of the mom and baby businesses. Over time, if businesses can capture the characteristics of Generation Z, they will have a 90% chance of winning in the future mom and baby market.
- Using TikTok social network to reach Gen Z
- Create a content campaign towards green consumption and bring human values
- Refers to the use of technology in products
- Use the right language and approach
How should businesses approach Gen Z?
Using TikTok social network to reach gen Z
Currently, Gen Z spends a lot of time interacting and shopping on social networks, especially the TikTok platform. The wave of TikTok and the trend of E-commerce has given birth to the TikTok shop feature and short video to become an intermediary between buyers and sellers.
The potential of TikTok social network is great for the process of revenue growth and market share expansion of businesses. According to Metric’s statistics, only in November 2022, 13 million products were sold on TikTok, surpassing Tiki, nearly equal to Shopee and Lazada. Currently, TikTok shop has surpassed Sendo and Tiki to become the third most popular e-commerce platform on social networks in November 2022, just behind Lazada and Shopee.
In the future, maybe TikTok shop will be the largest E-commerce platform favored by Generation Z. At this time, if businesses can seize the opportunity, build a foundation to transform according to the flow of events and generations, avoiding being pushed back too far.
How to reach Gen Z through TikTok social networks is also an art because TikTok places a high priority on creativity-related factors. If the business does not have a specific approach plan, please contact SKYPERRY for advice for maximum time and cost savings.
SKYPERRY – Full-Service Digital Marketing Agency
Create a content campaign towards green consumption and bring human values
Gen Z is now very interested in smart and sustainable consumption. Environmentally friendly products and services from production to consumption and use are given the most priority. These are products that have:
– use of natural ingredients;
– production process to limit solid waste, gas waste, liquid waste,…;
– packing in biodegradable materials;
– use energy saving electricity, water, …
Gen Z not only prioritizes the intelligence of the product, but also prioritizes the human value that the product brings to the community and society. That value is the humanitarian role, working for the community of the mom and baby businesses: participating in and supporting volunteer activities for children, conveying the love of culture and country to children, …For example, if buying a milk bottle that can only store milk for children and a bottle that can both store milk for children and contribute to bringing other milk cartons to children in remote areas, then gen Z Still prefer option 2.
Understanding this concern of Gen Z, in their content campaigns, business marketers need to convey and integrate the role for the environment (green – healthy) and the social role (humanitarian – philanthropic). ) mine. These values not only help businesses easily access Gen Z, but also a way to enhance their own values, to be respected, respected and loved by society.
Refers to the use of technology in products
Gen Z is a generation familiar with technology and love using digital devices. Therefore, if the mom and baby businesses communicates the progress in the design of the product, it will easily win their hearts.
New and modern technology products will stimulate the product experience process of Gen Z with the brand. This creates a bond that links this generation’s love for the brand.
Emphasis on transparency and responsibility of mom and baby businesses
For Gen Z, transparency and social responsibility are not just mere statements of businesses about their principles in production, business and responsibility to the community. Transparency and social responsibility need to be shown and demonstrated in images, clips,… about factory, store operations, community support activities on web platforms or social networks. .
Therefore, if a mom and baby business wants to become a monument in the hearts of Gen Z, it needs to be clear, transparent and public about its statements, proving it with real words and real actions.
Use the right language and approach
It seems that Gen Z’s use of language is always more novel and unique than previous generations. Businesses need to use this generation’s language to better connect with them. The language of Generation Z is expressed through trends, trends taking place on social networks, in community groups, etc.
If businesses are still struggling to find a way to access this new generation for mom and baby market , they can contact SKYPERRY for quick, dedicated and appropriate advice.
Approach GenZ to expand market share
SKYPERRY is a unit with 8 years of experience in providing leading total marketing services in the field of mother and baby. SKYPERRY has experienced thousands of campaigns for hundreds of brands, confidently bringing businesses relevant advice to the market situation and business context.
Hotline contact tel: +84 88 605 6868 or email: support@skyperry.com.
