More than anyone else, the “big guys” of social media platforms are trying to support users during the time when the epidemic becomes a global threat.
1. Facebook
Expanded access to send local notifications
Local Alerts was launched by Facebook in 2018, displaying notifications to everyone in the same area to help spread essential information to specific audiences. Facebook’s local alert is an effective communication channel during this complicated epidemic, that’s why Facebook has expanded and empowered to send large-scale announcements to city authorities, application organizations, etc. local emergency and law enforcement agencies.
Prohibition of advertising related to the epidemic
Facebook has banned users from using ads containing disease content to prevent information from raising public concern about COVID-19.
Create a $100 million grant program
In order to support businesses significantly affected by the COVID-19 epidemic, Facebook has just announced a $100 million grant program for 30,000 SMEs in 30 unspecified countries.
Interested businesses can follow this program through Facebook’s website here
2. Instagram
Display disease information
To warn about the danger of COVID-19 Instagram has displayed announcements from WHO and the local health ministry on the channel’s news feed and updated the disease situation, to ensure accurate information. accurate, timely.
Prohibit searching for AR effects
There have been a number of searches that are believed to be spreading misinformation and causing anxiety, Instagram tightens this up by not allowing users to search for AR effects related to COVID-19 unless the effect is approved by an organization. recognized by health authorities.
Add thank you stickers
Instagram has added a new sticker to thank the medical staff who work tirelessly to keep their users safe.
3. Linkedin
Update information continuously
Linkedin added a Trending new section to highlight reliable information from experts, the World Health Organization, and the Centers for Disease Control and Prevention.
Offer a free course
Linkedin researched and released 16 free courses for users working from home with topics such as: How to stay productive, using online meeting tools (Skype, BlueJeans, Cisco Webex and Zoom) Balancing family and work…
4. Youtube
User navigation
Youtube has just released a new update to be able to handle misinformation about COVID-19 and help users update more accurate information. The main updated function is that Youtube has created an information panel to help users get accurate information from official sites.
Attempts to remove videos containing false information
YouTube is also in the process of taking down videos that provide false or unauthenticated information and at the same time increasing its ability to host videos online.
Change sensitive events policy
The previous sensitive events policy did not allow commercials for videos referring to the COVID-19 outbreak. However, Youtube will relax its policy to allow Youtubers to make money from videos with content related to the COVID-19 epidemic.
5. TikTok
Launched a content partnership program with WHO to provide reliable information, measures to stay safe and prevent the spread of the virus.
Create a series of videos
WHO is using its verified TikTok account to share videos that provide and update important information related to the evolution of the COVID-19 epidemic, closer to young active users. motion on the channel.
Live streaming
WHO will go live on its TikTok account to share updates on what to watch out for at this time and answer questions from followers.
Link to WHO’s TikTok account here
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