With explosive growth and an increasing number of users, TikTok has become an essential marketing platform for businesses.
This has seen a range of brands, from mass-market to high-end, quickly establishing their “home” on this platform. However, what should a brand consider to ensure that its TikTok channel is operating effectively and in the right direction? With 8 years of experience implementing a variety of integrated communication campaigns in FMCG, Maternal and Child, etc., let’s explore the factors that brands should consider if they are running a TikTok channel with SKYPERRY!
- Ensuring content posting frequency
- Utilizing and keeping up with trends
- Understanding the platform’s features and technical aspects
- Optimizing media ads
- Collaborating with suitable TikTokers and Influencers
- Utilizing user-generated content
- Combining brand identity
- Monitoring and evaluating effectiveness
1. Ensuring content posting frequency
Posting content regularly will help users recognize and access the brand’s content continuously and steadily. This is also a sign for TikTok to evaluate a credible TikTok channel and begin spreading content to a file of users with similar interests.
2. Utilizing and keeping up with trends
Popular content on TikTok can be compared to a continuous stream of trends. Keeping up with trending topics or utilizing content related to hot #Hashtagchallenges is a way for brands to quickly reach users on this platform. Additionally, creatively and appropriately utilizing trends and fads is a way for branded videos on TikTok to quickly appear on the Top trends list, making it easy for the video to spread to a large number of users.
3. Understanding the platform’s features and technical aspects
Every platform has its own characteristics and advantages. Content producers for a branded TikTok channel, in addition to investing in ideas, need to know how to leverage and optimize the technical aspects of the platform to increase the effectiveness of their posted content. For example, optimizing the safe zone, hashtags, caption length, call-to-action placement, content policies… TikTok also provides many features and tools for content creators such as effects, filters, challenges… Brands can use them to create compelling, impressive content that brings in a loyal audience for the channel. SKYPERRY currently provides businesses and brands with a strategic planning and content production package for TikTok. Contact email: support@skyperry.com or hotline: 088 605 6868 for direct advice.
4. Optimizing media ads
Advertising tools on TikTok can include In-feed ads, Brand takeovers, Top Views, Hashtag challenges, Branded effects. Each type has its own advantages and can be optimized according to different goals. Therefore, brands need to be flexible in their application and have optimal deployment and allocation strategies to achieve desired results. In addition, during the brand deployment process, it is also necessary to monitor the results and feedback to make appropriate changes and adjustments to their media deployment.
5. Collaborating with suitable TikTokers and Influencers
Similar to platforms like Facebook and YouTube, implementing campaigns in collaboration with famous and influential figures on TikTok can help brands quickly create brand recognition on the platform. These content collaboration activities also contribute to improving credibility, attracting a large number of followers and interactions with the brand’s TikTok channel.
6. Utilizing user-generated content
User-generated content (UGC) is a powerful tool to promote brand recognition and conversion on TikTok. Brands can encourage followers to create content related to their products or services. This natural content will help brands spread their image optimally and widely, while also building trust and connection with consumers.
7. Combining brand identity
An effective TikTok channel is a place where brand identity can be combined with seamless and engaging content groups. Brands can optimize their identity elements through various factors such as brand logo, dominant color, avatar image, product message, or produce creative content that reflects the brand’s values and messages.
8. Monitoring and evaluating effectiveness
Finally, to ensure effectiveness, brands need to continuously monitor and evaluate the effectiveness of their TikTok channel. Key metrics to keep in mind include views, followers, average engagement rate, conversion rate, viewer feedback, and more to develop timely strategies and adjustments to maintain the effectiveness and credibility of the channel.
