Starting their beauty blogging work from the very beginning of the social content trend, until now these beauty bloggers have become top influencers in beauty in Vietnam.


As the most popular beauty blogger, Trang Ngo of Changmakeup channel is being named Michelle Phan of Vietnam. Her name has been regularly mentioned in every beauty topic.

Starting as a dancer, she decided to create a beauty blog after her first swatch lipstick videos got popular on youtube swatch videos. Since then, her lipstick swatch videos have been greatly welcomed by makeup lovers making this 23-year-olds-girl quickly become a rising star. Continuously, more videos about different beauty topics have been released. These videos come with increasing followers day by day. She is a Vietnamese beauty blogger having the most follower on social media with 730.000 subscribers on youtube and 984.000 followers on Facebook.

In 2017, Changmakeup has mounted higher on the ladder of success by launching her first lipstick named OFÉLIA.

Love At 1st Shine

The founders of the Love At 1st Shine channel are two young girls named Hoang Ngoc Diep and Vu Kieu Loan. They are office workers as well as owners of the cosmetic shop in Ha Noi.

The two are loved not only for their vastly superior knowledge of drugstores to high-end brands but also for their frankly and friendly style. Despite that their videos are recently not being published as frequently as they used to be for the reason that the two got married and are busy with their first babies, their youtube channel still places a sustainable role among fans’ hearts.


The.make.a.holics was founded by Linh Truong. Since she returned to VN after studying abroad, Linh became the favorite choice of many cosmetic brands.

Most of her videos are about makeup guidelines which are widely known for high-end lipstick reviews. Her videos have been very well produced with the studio, flash, and other materials which helps products have a professional appearance.

The.make.a.holics is recently not only popular on Youtube but also on Facebook and Instagram.

Pretty Much Channel

Pretty Much Channel was founded in 2013 by Phuong Ly. Thank to her objective and detailed reviews, the channel still remains attractive year by year.

She has put giant effort into searching and reviewing all cosmetics from drugstores to high-end brands, from Asia to America and Europe. In recent times, Pretty Much Channel seems more focused on Korean products in her newest videos. Pretty Much Channel is the beauty channel to watch for those facing acne and face oils.

Not just limiting herself to cosmetics, Phuong Ly has made the channel more diversified by adding content about traveling and lifestyle in her Youtube channel.

Chloe Nguyen

Chloe Nguyen-the fastest rising star in the beauty industry is only 19 years old. Chloe has appeared in many commercials for brands only cosmetics but other industries.

Rising as a new generation of beauty bloggers, Chloe Nguyen has a professional video production team to help her videos be highly qualified and impressive. Moreover, her lifestyle, fashion, and travel tours are drawing much attention among fans. Her youtube channel has gained 200.000 subscribers in only 2 years.

Trinh Pham

Trinh Pham is also a rising beauty blogger. She has made videos about numerous topics including makeup, skincare, fashion, traveling, and studying. Her humorous style is the reason why the channel has won more and more fans’ hearts. Until now, she owns a youtube channel with 310.000 subscribers with 100.000-200.000 views per video on average.

Studying in America, Trinh certainly focuses on US cosmetic brands. Lately, she has shifted to drugstore brands in Korea, Japan, and Vietnam.

For further information about Vietnamese beauty bloggers, please contact to Ms.Ly via email [email protected].