According to research from Oberlo, 54% of consumers want to see more video content from brands. With the need to reduce the time to receive text information and increase the amount of information by images, about 300 videos are uploaded to Youtube every minute. So how do your videos attract audiences? Video Marketing Agencies can help brands do this. They choose the right channels to maximize views, increase engagement and, of course, increase revenue. To learn more about Video Marketing Agencies, follow the information in the article below
First of all, we need to distinguish two very confusing concepts: video production and video marketing
Video production is the production of videos based on existing requirements from customers. A video production agency needs to ensure the technical quality, provide enough editing equipment, and meet the right script.
Meanwhile, video marketing is the use of video as a communication tool throughout a marketing campaign. Video marketing agencies require the ability to build video content depending on the brand’s target audience and distribute it on the right media channels. Video marketing includes the work of video production and digital marketing
When do businesses need a video marketing agency?
If you already have a good content plan and need a production execution unit with technical quality requirements, then a video production house is the right choice.
When working with a video marketing agency, you will receive a full-service package of creating different videos for each specific marketing goal such as increasing brand awareness or increasing sales. This is the difference with video production – responsible for image quality, editing ability, and conveying content messages.
The main tasks of an agency specializing in video marketing:
- Collect and analyze historical data around brand media content
- Analyze competitor channels, target audience
- Define the goal of the media campaign
- Develop a video content plan and a content distribution plan
- Execution: editing, interaction management, and content coordination
- Report
What value does a video marketing agency bring to businesses?
1. Increase engagement rate
Video engagement rates are 10 times higher than other forms of content. However, not every type of video used is capable of increasing brand engagement. Video marketing agencies will be responsible for choosing the right type of video to bring to the right audience at the right time on the right media.
2. Create trust and loyalty.
Consumers always want to receive quality products/services commensurate with the money spent. They often tend to stick with familiar brands with a foundation of trust. However, there is always a way for us to capture the attention of our customers by creating effective video content. https://www.youtube.com/embed/S7rUasm-Wsk?feature=oembed
Example: Consumer trends in recent years are towards organic products. Many food brands and supermarkets have taken advantage of that insight to create a series of videos introducing the harvesting process, where the product ingredients are grown. Typically, The Coffee House, Big C.
3. Introduce the brand’s personality.
If you have a unique corporate culture, and you want to promote that culture to customers, then video is the most suitable platform. Video Marketing Agencies exploit content, ideas, and supporting marketing channels to express your personality and ensure the right direction for your goals. https://www.youtube.com/embed/yc2bNdhcHW8?feature=oembed
4. Increase Traffic
Video is an effective tool to increase traffic on a brand’s communication channels. But for the video to be known and reach the right target audience, it requires techniques about using SEO keywords, inserting backlinks, and appropriate content. You can work with video marketing agencies
5. Raise brand awareness
With today’s fierce competition, it is difficult for consumers to recognize the brand
But if you can create viral video content, then building brand awareness among the audience will be easier than ever. And Video Marketing Agency will help brands come up with a specific plan to create a quality video.
WHERE TO USE VIDEO MARKETING?
Aside from being viral, video content is incredibly versatile and can be used in many ways. Here’s an overview of video marketing channels that engage with audiences.
Website
One of the marketing trends that is very popular with brands is using video on the homepage of a business website
These videos are often meant to introduce products/services or company culture. Content that introduces the founder, the services/products they offer, or the brand’s partners/campaigns.
This saves consumers time. Instead of spending 15 minutes or so reading the textual information on the website, now they only need to spend a few minutes watching the video.
Note: The video should not autoplay. Instead, let potential customers run the video themselves if they want to.
Select information, should only last about two or three minutes. The longer your video lasts, the lower the engagement.
TV
Nowadays, most people only focus on internet channels but forget about TV channels. Maybe because the reach of TV is significantly reduced compared to before, but there are still some audience files that keep the TV viewing habits that brands can reach. This is also one of the strengths of the Agency, they can support you through this medium.
YouTube
Titles, keywords to hashtags, and thumbnails are all effective marketing tools on Youtube.
For example, YouTube descriptions contain 5,000 characters, and most marketers insert about 15 hashtags into it instead of using the full 5,000 characters. These hashtags will link video content to related topics, when users search on the toolbar, videos with more related keywords have a higher appearance rate.
In addition, it is necessary to pay attention to the time when the video is posted. Audiences tend to watch YouTube videos on weekends. The time of highest engagement is from 9 am to 11 am on Saturdays and Sundays.
Social Media
Facebook’s ability to develop users has made it the most interesting platform right now. Facebook can make video content more viral even if it’s a re-up from YouTube. According to 2019 data from Hootsuite, 60% of people who watch videos are more interested in watching on Facebook than on other social sites.
In addition, the video format is also popular on Instagram and Linkedin.
Landing page
Content on landing pages requires a higher level of quality than other channels because it is an opportunity to get leads and stimulate purchases.
Creating videos on landing pages increases customer retention. The point to note is that the content must be attractive and informative enough to increase the value of the brand.
Videos on landing pages have the ability to successfully convert customer behavior. According to Blueleadz, data from 2018: Video can drive conversions by up to 86%.
Another communication channel you can try with video marketing is email. Vidyard, a marketing agency, reports that simply including the phrase “video” in the headline can increase open rates by 19%. Adding videos to thumbnails in emails increases open rates by 50%.
Video in emails can also drive traffic and increase sales. Vidyard said 65% will visit the website after watching the video. In addition, 64% of consumers will tend to buy after watching a video.
CONCLUSION
Video is one of the most valuable content tools for marketers. Today’s consumers watch more videos on YouTube and Facebook than ever before. If you want to generate interaction, build trust, and have high conversion rates, then Video Marketing Agency is a wise choice. They will have enough knowledge about production, and advertising as well as specific plans to help your goals successfully.
For quick consultancy from SKYPERRY, businesses can contact us via the hotline: +84 88 605 6868 or email: support@skyperry.com.
