With the spread of COVID-19, the whole world is in a recession and no one knows how long this will last. Many marketers are going through a difficult time, perhaps fearing, when they have to change to adapt to the current situation. There is no premonition for this crisis. Any disruption requires an adjustment. Businesses are affected, but their customers are also being directly impacted by what’s happening. Therefore, businesses need to adjust their role in the lives of customers. Here are a few tips that can help businesses cope with the current situation:
- Advice for all businesses
- Advice for businesses that are heavily affected
- Advice for busy businesses
1. Advice for all businesses
- Be flexible in the present time but keep a long-term marketing strategy for the future :
While media strategists have had to skip a lot of steps in the current plan or change the message, no one knows how long this situation will last and marketers must always be ready. ready to return to long-term marketing strategies. The spark for the general economy may very well come faster than we imagine. Get ready to go back to planned strategies.
- Communicate and update continuously with internal company :
Not only the marketing plan, the crisis also affects the entire business activities of the companies. It is important to ensure that all employees in the company understand the decisions made by management about the future of the company. Psychological confusion and uncertainty have the ability to affect the behavior, words, and words of employees when communicating outside. And this is not good for the company’s image.
- Constantly check the messages and information that brands put out.
To ensure that the current message and information of the brand are appropriate to the context and general situation of society. Brands can temporarily use short-term communication messages to bring benefits and provide accurate information to customers. More precisely, this is the period when businesses should think about taking advantage of the context to build CSR projects – projects for the community’s benefit to increase consumer brand preference.
2. Advice for businesses that are heavily affected
A large number of specific industries will be more heavily affected by restrictions and social distancing than other industries. As countries begin to close their borders, ban all flights and restrict travel even within the country, the tourism industry understands that it is time for them to prepare for the worst case, which is to close the company.
If your company is in an industry that has been hit hard but is still able to survive in the near term, focus on the following points:
- Let’s focus on strengthening the brand quality
This is the perfect time to plan a website redesign or even a brand identity. Brands also take advantage of this time to review their management and improve if necessary. Marketers need to be ready for maximum activity once the situation stabilizes.
- Stay in touch with your customers but not in an outrageous way.
If your product or service is not available at this time, reduce communication with customers. This is a great time to focus on content marketing. When consumers are in the days of social isolation, they are looking for something to pass the time while waiting for the epidemic to pass. And useful information, knowledge, and funny posts will be easily shared during this time.
- Extending time and expanding incentive programs for loyal customers.
If direct selling is the biggest limitation, why not create long-term service packages, and home delivery services, and take advantage of existing customer privileges to upgrade relationships with customers? Many famous restaurants have also switched to delivery-home delivery with lunch and breakfast packages to stimulate shopping demand and create convenient value for their customers.
3. Advice for busy businesses
If the brand is busy during the epidemic season, take advantage of it and do better on the following points:
- Make sure all contact information is clear:
Communicate and clarify with customers about changes such as delivery delays, out-of-stock products or changes in business hours. When you are busy, your direct competitors are also working at full capacity. So don’t let a lack of information lead to a significant loss of customers to your competitors.
Although we have not yet predicted how the Covid-19 situation will affect our lives, businesses need to calmly handle problems, and focus on upgrading personnel and brand image.
Contact SKYPERRY immediately via hotline: 088 605 6868 or email support@skyperry.com for a quick consultation with SKYPERRY.
