The end of the year is approaching is also the time when consumers start shopping more. It is also the time when brands promote marketing campaigns to increase sales and build brand image. Here are some tips on how to market the holiday season:

Just after Halloween we’ve seen the shops start to decorate for Christmas. So, at the end of the year it is never too early for brands to launch marketing campaigns. The difference in the year-end holiday season is that customers respond longer than other holidays. According to research, up to 38% of consumers have shopped for the year-end beginning in October.

Marketing activities at this stage mainly serve sales goals with promotions, discounts, and marketing mix at the point of sale.

1. Sales Program

Some of the sales strategies that always work during the festive season:

  • Combine products that represent the brand into gift sets and sell them at promotional prices. This is a way to promote the need to buy more of old customers, and attract new customers to overcome their apprehension to experience the product.
  • Product personalization: themed gift boxes, targeting specific buyers have become a sales trend in the past few years. We have gifts with messages, packaging dedicated to loved ones, lovers, spouses.
  • Freeship: E-commerce grows with freight services. During the holidays, online shoppers expect discount/free shipping vouchers. Comes with promotions and freeship will be like a delicious piece of cake that consumers cannot miss.
  • Besides giving gifts to KOL to promote products to their followers, and create a Giveaway program to attract new customers, increase interaction on social networks.

2. Create a holiday atmosphere

Using a combination of music and festival images has a stimulating effect on customers’ attention. In 1971, Philip Kotler spoke of this as an effective marketing tactic, especially for the festive seasons. When customers walk into a mall or a brand’s website, they’re attracted to the atmosphere and tend to spend more money.

The way brands create the atmosphere for the end of the year is: website interface, festival content on social media, countdown to Christmas / New Year to stimulate the wait and make followers more excited.

Starbucks always succeeds in attracting its customers with a festive atmosphere on its product packaging

4. Use engaging forms of content

Referring to the end of the year, we often think of candles, fireworks, pine trees, gifts, these images will connect the audience’s emotions. Emotions drive action, so it’s time to market promotional videos that tell a story that touches viewers’ emotions.

Several types of content attract readers to engage and pay attention to your social media page:

  • Funny content
  • Minigame / Give away
  • Livestream
  • KOL review
  • Feedback from customers
  • Brand’s charity programs

5. Organize a customer appreciation party

This is the time for the brand to look back on the achievements of the past year, to be grateful to partners and old customers. In addition, this meeting also gives the brand the opportunity to take care of loyal customers

This year it seems difficult to organize, but it can be organized via livestream, video thank you, or campaign to document the success of the past year.

The end of the year is the time when customers’ shopping needs increase, but they do not lower their standards. This is the time when brands score points with new customers as well as create good relationships with old customers through images, gifts or meaningful marketing activities.

For quick consultancy from SKYPERRY, businesses can contact us via the hotline:+84 88 605 6868 or email: support@skyperry.com.