Brand Story From Chợ Tốt

An E-commerce channel for all goods and products in Vietnam. The channel connects sellers & shoppers with a smooth and safe transaction experience.




The Challenge

The prejudice against old clothes for they are considered bad for babies’ health is still rooted among the new generation of moms. Hence, the second-hand-clothe market for babies is seen as quite new and small in the market in Vietnam.

Idea & Solution

Conveying the message: second-hand clothes are a quality and economical choice for moms. To execute the message efficiently as well as grow the the market, a series of KOLs announcing about selling their babies’ old clothes has been executed.  Besides, PR activities were executed to attract traffic to Chợ Tốt website/app.

The Result

The campaign were conducted successfully. Over 300 old baby clothes were sold out within hours on Chợ Tốt. The campaign has reached approximately 500 000 people.


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