Brand Story From Chợ Tốt
An E-commerce channel for all goods and products in Vietnam. The channel connects sellers & shoppers with a smooth and safe transaction experience.
The prejudice against old clothes for they are considered bad for babies’ health is still rooted among the new generation of moms. Hence, the second-hand-clothe market for babies is seen as quite new and small in the market in Vietnam.
Idea & Solution
Conveying the message: second-hand clothes are a quality and economical choice for moms. To execute the message efficiently as well as grow the the market, a series of KOLs announcing about selling their babies’ old clothes has been executed. Besides, PR activities were executed to attract traffic to Chợ Tốt website/app.
The campaign were conducted successfully. Over 300 old baby clothes were sold out within hours on Chợ Tốt. The campaign has reached approximately 500 000 people.