Case study Strade Asia: Initializing positioning for import-export businesses
STRADE ASIA is a company operating in the field of e-commerce and importing and exporting electronic components in Vietnam market and other countries in Asia. After 6 years of operation, STRADE ASIA still has no clear brand positioning.
With the continuous development of the market and the fierce competition of competitors in the same industry, STRADE ASIA realizes that brand positioning and building a business reputation is extremely important to continue to develop. market development and expansion.
Within 3 months, created and positioned the brand STRADE ASIA as a professional supplier of electronic components for partners in countries in Asia.
Challenges STRADE ASIA is facing
- The brand has not clearly defined its positioning and core values compared to competitors in the same market segment
- The only communication channel is the Website, but it is not optimized, not Indexed on Google
- The brand has no social media activity
- Limited budget and urgent implementation time
- Reaching customers according to the multinational business model is a big challenge
Solution of SKYPERRY
- Build brand positioning: Perform competitor analysis and position the special values that STRADE ASIA brings to customers.
- Google index website: Optimize your website to be better indexed by Google. Improve SEO content, keywords, and structure.
- Set up + manage channel (Matchlink, LinkedIn): Create and manage social media channels to increase potential customer reach.
- Strategize + produce SEO content on multiple channels: Develop a plan and implement an SEO content strategy to bring STRADE ASIA’s brand and products to potential customers on many different channels, including website, social network, blog, etc.
- Seeding (Group/Forum): Join online groups and forums related to STRADE ASIA’s business to introduce the company’s brand and products.
After 3 months, SKYPERRY has helped STRADE ASIA achieve a series of results:
- Build a standardized brand identity on 3 communication channels: Website, Matchlink, and LinkedIn including Logo, message, font, mood & tone…
- Indexed 100% of the brand STRADE ASIA on Google within 3 months:
- Brand website reached the Top 1 position in Google when searching for the keyword “Strade Asia”
- Brand images appear on Google Image and Google Search when searching for the keyword “Strade Asia, Strade Matchlink”
- PR articles and seeding on foreign groups help create a positive brand identity:
- Attract 1500 website visitors
- Has 197 followers on professional social channels (LinkedIn and MatchLink)
- Get 20 backlinks
- Website traffic increased by 60% compared to the beginning of the campaign
- In the first month of launching the campaign, 3 potential leads were obtained for customers.
SKYPERRY is proud to be a pioneering Digital Marketing Agency in providing Brand Positioning & Overall Marketing Strategy Consulting services on digital platforms for large, medium, and small businesses. SKYPERRY is committed to bringing effective, impressive, and optimal communication campaigns according to the goals of businesses and brands. Contact hotline: +84 88 605 6868 or send information to email: email@example.com for direct consultation for your campaign right now!