Brand Story From Fatz Baby
Fatzbaby is a brand distributing baby bottle warmers, steam sterilizers, baby water kettles, baby food processors, slow cookers, etc. The brand’s trademark was registered in Korea. Since its products were released in Vietnam 10 years ago, the brand has always been favored by the consumers.
Objectives & External Environment Analysis
Fatz baby is looking forward to providing moms with their best products to support moms in catering their babies.
However, the competition in the mom & baby care industry is intense. Meanwhile, that Fatz baby communication channels are short of their product information created such a challenge in reaching their target audiences.
DEVELOPING CONTENTS STRATEGY WITH THREE FOCUSES
- Diversify communication contents & materials, provide valuable & trusted information reagrading catring infants (videos, pictures, gif etc on Facebook & Youtube) with a view to gaining reach.
- KOLs usage with a view to increasing brand credit.
- Mini games for engagement from potential audiences.
Campaign has helped Fatz baby overcome certain challenges. Consequently, Fatz baby Fanpage has gained 60 000 followers, a monthly organic reach of 150 000 people and 25 000 engagements. That building a suitable content strategy on Youtube has help the brand gain 1.5 million views. Over 200 people reached out to Fatz baby for consultancy to make their purchase decision every month during the campaign. The closing rate has increased by 80%. Hence, the revenue has increased by more than 200% (Fatz baby report).