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You often hear about “trending” content, “unique, strange” content. In this article, we will learn about the process and how to build high-quality content. First, let’s go through each layer of content! Content production  – or content production, is a long-term activity, built on the positioning of the brand and the target audience. In marketing, content is “king” […]

One of the biggest mistakes when doing Always-on content marketing is assuming that once the articles go live, the campaign is complete. However, effective content marketing doesn’t follow the philosophy: just build the content and the customers will come. Navigating a brand identity is highly dependent on content marketing being communicated to the right audience through an […]

Beauty salons are not competing, but the real competition is who can reach a new group of customers who have never thought about cosmetic surgery. To attract this new group of customers, the salon needs to tell a different story and provide a fresh and compelling reason why you should visit the salon. This is exactly what […]

Develop a content marketing strategy for the brand that includes the requirement to produce a variety of engaging content tailored to different stages of the customer journey, and measure content marketing. effectively. Without a content measurement step, brands can’t determine what parts are working well or how to fix the points that reduce brand value. Measurement […]

We have seen the huge appeal of child-related content from videos posted on social networks revolving around stories of child care, food and travel. Since then, the public began to pay a certain amount of attention and assign them the title of KOL. The coverage of these young KOLs everywhere has brought many positive things but also […]

Table of Contents Always-on content marketing must be data-driven Always-on content needs a lot of high-quality content Always-on content needs good stories Always-on content needs to be applied on all media channels Always-on content needs to match the content and other information of the business Every year brands run always-on content marketing campaigns of different sizes. The […]

Table of Contents Youtube requirements? 10 important metrics of YouTube marketing campaigns A. Indicators of attractiveness Traffic – Source of access Impressions Click-through rate (CTR) Average view per viewer – Average view per viewer Demographics – Demographics B. Consumption metrics Average View Duration (AVD) Audience Retention Real watch time of channel subscribers – Watch time from subscribers […]

When it comes to determining whether a brand’s marketing is “always-on” or not, marketers often encounter many different interpretations and activities. In this article, we’ve tried to succinctly summarize the concept of always-on marketing, and provide a few tips for brands to implement. 1. First, what is always-on marketing? Normally, the brand’s website and social media […]

TikTok is the 7th application in the world to reach more than 51 billion downloads and became a formidable competitor to other social media platforms such as Facebook, Youtube, and Instagram. With amazing growth and development speed, TikTok is gradually being chosen by big businesses/brands worldwide to promote their brands and products. Unlike other social […]

There were nearly 1.6 million babies born in 2019, along with 12.1 million women reaching the age of 20 – 34, the stage of getting married and having children in Vietnam. Revenue from the product and service market of the mother and baby industry can reach 7 billion USD. With those numbers, the group of breastfeeding mothers […]

Beauty bloggers collaboration has gained popularity recently among cosmetic and fashion brands. Almost a decade ago, only Celebrities were Influencers and the most popular collaboration is TV advertisement. In the blink of an eye, with the boom of social media, many types of Influencers were born and one of the most noticeable is Beauty Bloggers. […]

2021 fashion industry trends got a significant change. The COVID–19 pandemic’s profound impact on world economics is to blame. The pandemic has changed the ways consumers make purchase decisions and their shopping habits. They became more aware and careful when it comes to consuming any given product, which pushes brands into changing and adapting to […]