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Table of Contents Always-on content marketing must be data-driven Always-on content needs a lot of high-quality content Always-on content needs good stories Always-on content needs to be applied on all media channels Always-on content needs to match the content and other information of the business Every year brands run always-on content marketing campaigns of different sizes. The […]

Table of Contents Youtube requirements? 10 important metrics of YouTube marketing campaigns A. Indicators of attractiveness Traffic – Source of access Impressions Click-through rate (CTR) Average view per viewer – Average view per viewer Demographics – Demographics B. Consumption metrics Average View Duration (AVD) Audience Retention Real watch time of channel subscribers – Watch time from subscribers […]

When it comes to determining whether a brand’s marketing is “always-on” or not, marketers often encounter many different interpretations and activities. In this article, we’ve tried to succinctly summarize the concept of always-on marketing, and provide a few tips for brands to implement. 1. First, what is always-on marketing? Normally, the brand’s website and social media […]

TikTok is the 7th application in the world to reach more than 51 billion downloads and became a formidable competitor to other social media platforms such as Facebook, Youtube, and Instagram. With amazing growth and development speed, TikTok is gradually being chosen by big businesses/brands worldwide to promote their brands and products. Unlike other social […]

There were nearly 1.6 million babies born in 2019, along with 12.1 million women reaching the age of 20 – 34, the stage of getting married and having children in Vietnam. Revenue from the product and service market of the mother and baby industry can reach 7 billion USD. With those numbers, the group of breastfeeding mothers […]

Beauty bloggers collaboration has gained popularity recently among cosmetic and fashion brands. Almost a decade ago, only Celebrities were Influencers and the most popular collaboration is TV advertisement. In the blink of an eye, with the boom of social media, many types of Influencers were born and one of the most noticeable is Beauty Bloggers. […]

2021 fashion industry trends got a significant change. The COVID–19 pandemic’s profound impact on world economics is to blame. The pandemic has changed the ways consumers make purchase decisions and their shopping habits. They became more aware and careful when it comes to consuming any given product, which pushes brands into changing and adapting to […]

2021 influencer marketing trends were expected to have major shifts, mainly because of the prolonged COVID-19 pandemic. The new trends appear with the previous trends of 2020 that shape 2021. The influencer market has been growing rapidly since 2015, as the total size of the market is projected at 15 billion dollars in 2022 (Techjury). According to […]

Vietnamese beauty influencers are unarguably the most effective at promoting cosmetics, especially Korean ones. Influencer marketing is not just an emerging trend, for the beauty industry, it’s a fundamental part. Beauty brands were among the first to realize and take advantage of the capability of online influencers. Businesses in this area, markedly Korean beauty companies, […]

Instagram is currently one of the most attractive social media users. Recently, Insta has allowed Livestream on this platform – opening a whole new playground for product marketing as well as reaching customers more easily. Livestream is taking a very popular part on social media, appearing everywhere from Facebook, Instagram, both on Youtube and, most recently, TikTok. Most […]

Korean-beauty product is long known for taking over the Vietnamese beauty market. With more than 97 million people, half of it is from 15 – 50 years old and the average income per person is increasing day by day, it’s easy to understand that Vietnamese’s necessity to “look great” is expanding. Keeping warm and well-fed […]

Small and medium-sized businesses (SMEs) are always trying to find ways to let customers “contact their brand” as much as possible. The content distribution channel is therefore an important aspect of building competitive advantages for businesses in all different industries. So to choose an effective content distribution channel, what factors should SMEs consider? 1. Budget Budget is always […]