What Social Media Behemoths do in the middle of pandemic
More than anyone else, the “big guys” of social media platforms are trying to support users during the time when the epidemic becomes a global threat. 1. Facebook Expanded access to send local notifications Local Alerts was launched by Facebook in 2018, displaying notifications to everyone in the same area to help spread essential information […]
Feb 01 2020
2020 INFLUENCER MARKETING TRENDS
Following up with the previous trends, 2020 influencer marketing trends have gradually shifted over the last few years. Sure it has suffered a few hiccups, thanks to fake followers, a lack of transparency in some influencer posts, and a few clueless “influencers” without influence, but its effectiveness must surely now be beyond dispute. However, any marketplace […]
Dec 05 2019
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7 Tips to help businesses stand firm and rise after the pandemic crisis
With the spread of COVID-19, the whole world is in a recession and no one knows how long this will last. Many marketers are going through a difficult time, perhaps fearing, when they have to change to adapt to the current situation. There is no premonition for this crisis. Any disruption requires an adjustment. Businesses are affected, but their […]
Sep 13 2019
2018 influencer marketing trends: The rise of social influencers
Preceding the 2017 trends, 2018 influencer marketing trends have witnessed a major shift in the first 3 months. Here are the 4 forecasting trends that SKYPERRY thinks brands should keep an eye on. MAKING MONEY FROM SOCIAL NETWORK After work at a bank, a good-looking credit officer named Tien gets dressed up to go to an […]
Mar 20 2018
Beauty bloggers in Vietnam: The top 6
Starting their beauty blogging work from the very beginning of the social content trend, until now these beauty bloggers have become top influencers in beauty in Vietnam. Changmakeup As the most popular beauty blogger, Trang Ngo of Changmakeup channel is being named Michelle Phan of Vietnam. Her name has been regularly mentioned in every beauty topic. Starting […]
Dec 01 2017
Micro-influencer – Solution for budget campaigns
Who is a micro-influencer? Micro-influencers are individuals who work or specialize in a particular field and usually share impressive social media content about their major interests. Micro-influencers have fewer followers than celebrities. However, their content seems to be more reliable because of their experience. For example, micro-influencers could be experienced housewives, programmers, and “hot” teenagers […]
Oct 17 2017
2017 influencer marketing trends in Vietnam
2017 influencer marketing trends have witnessed several changes in the past 8 months. In the wave of investment in Vietnam, numerous brands, especially entire new brands, are interested in doing influencer marketing campaigns in Vietnam. Recently, Beauty Hanbook of Korea had an interview with Skyperry about Influencer Marketing Trends in Vietnam which will help brands […]
Aug 01 2017