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Korean-beauty product is long known for taking over the Vietnamese beauty market. With more than 97 million people, half of it is from 15 – 50 years old and the average income per person is increasing day by day, it’s easy to understand that Vietnamese’s necessity to “look great” is expanding. Keeping warm and well-fed […]

Small and medium-sized businesses (SMEs) are always trying to find ways to let customers “contact their brand” as much as possible. The content distribution channel is therefore an important aspect of building competitive advantages for businesses in all different industries. So to choose an effective content distribution channel, what factors should SMEs consider? 1. Budget Budget is always […]

1. Things that are not changed by the pandemic The number of mothers of childbearing age in Vietnam is continuously increasing and will peak in 2027. In 2019, Vietnam had 1.5 million babies born. Investing in children moves from learning and entertainment to health, hygiene & family interactions. The types of sterilizers for babies increased sales many […]

More than anyone else, the “big guys” of social media platforms are trying to support users during the time when the epidemic becomes a global threat. 1. Facebook Expanded access to send local notifications Local Alerts was launched by Facebook in 2018, displaying notifications to everyone in the same area to help spread essential information […]

Following up with the previous trends, 2020 influencer marketing trends have gradually shifted over the last few years. Sure it has suffered a few hiccups, thanks to fake followers, a lack of transparency in some influencer posts, and a few clueless “influencers” without influence, but its effectiveness must surely now be beyond dispute. However, any marketplace […]

With the spread of COVID-19, the whole world is in a recession and no one knows how long this will last. Many marketers are going through a difficult time, perhaps fearing, when they have to change to adapt to the current situation. There is no premonition for this crisis. Any disruption requires an adjustment. Businesses are affected, but their […]

Preceding the 2017 trends, 2018 influencer marketing trends have witnessed a major shift in the first 3 months. Here are the 4 forecasting trends that SKYPERRY thinks brands should keep an eye on. MAKING MONEY FROM SOCIAL NETWORK After work at a bank, a good-looking credit officer named Tien gets dressed up to go to an […]

Starting their beauty blogging work from the very beginning of the social content trend, until now these beauty bloggers have become top influencers in beauty in Vietnam. Changmakeup As the most popular beauty blogger, Trang Ngo of Changmakeup channel is being named Michelle Phan of Vietnam. Her name has been regularly mentioned in every beauty topic. Starting […]

Who is a micro-influencer? Micro-influencers are individuals who work or specialize in a particular field and usually share impressive social media content about their major interests. Micro-influencers have fewer followers than celebrities. However, their content seems to be more reliable because of their experience. For example, micro-influencers could be experienced housewives, programmers, and “hot” teenagers […]

2017 influencer marketing trends have witnessed several changes in the past 8 months. In the wave of investment in Vietnam, numerous brands, especially entire new brands, are interested in doing influencer marketing campaigns in Vietnam. Recently, Beauty Hanbook of Korea had an interview with Skyperry about Influencer Marketing Trends in Vietnam which will help brands […]