News today

The end of the year is approaching is also the time when consumers start shopping more. It is also the time when brands promote marketing campaigns to increase sales and build brand image. Here are some tips on how to market the holiday season: Just after Halloween we’ve seen the shops start to decorate for Christmas. So, at […]

The quality is good, but the brand is not very good, so Vietnamese fashion products are still struggling to convince consumers about the price. Under the influence of the epidemic, if they continue to promote and reduce prices, Vietnamese brands will enter the fiercely competitive segment with Chinese products flooding the market. Even without waiting […]

Marketing is no longer a field that only requires creativity, or just understanding the audience. It is requiring marketers to combine the resonance of endless creative passion and knowledge, logical thinking, and mastery of algorithms of digital platforms. The best digital marketers “team” a lot of titles on their heads, both official and unofficial. In this article, we […]

According to Kanter, the creative potential coming from a wide variety of users makes it easier for videos on TikTok to be received even if it contains promotional messages. So while only 14% of TikTok users click on a link after seeing an ad, the number of people buying an item after seeing an ad […]

2020 is a year with many strong changes to the world economic overview due to the impact of the COVID-19 epidemic. This event has changed consumer behavior in choosing products and purchasing methods, and they have also become more strict with campaigns that force brands to change their marketing strategies. Here are some fashion trends that brands can apply […]

Millennial  moms  make up a quarter of the world’s population. This is one of the most influential demographic groups in the home industry. 1. Millennial Moms – Who are they? Generation 9x is approaching the age of motherhood. These are mothers born in a prosperous society, early access to technology and have a higher need to receive the development of […]

TikTok’s marketing partner collaboration might need to be taken into consideration when brand wants to start a TikTok campaign. The program was launched in 2020 on the momentum of development. The program aims to find specialized agencies in the following areas: Strategic management, creative development, brand development, and performance measurement. Therefore, they could help businesses, […]

Content production and Content marketing, although these are two different activities, you definitely cannot choose either. Businesses are always looking for ways to balance and help brands get closer to consumers. Definition Content marketing is the distribution of information through the media, the purpose to attract and increase the accessibility of products to customers. Content production is the […]

TikTok advertising objectives and strategies, with proper utilization, could bring remarkable results. TikTok owns a large number of Gen Z and Millennials users. The Hootsuite Digital 2021 report collected from the iOS and Google Play stores also shows that TikTok is second only to Tinder when it comes to the amount of money spent by […]

Premium brands’ TikTok advertising is no longer a myth. With the explosion in the number of users, brands from high-end to low-end can not stay out of the game. They keep on organizing campaigns on TikTok. In particular, the results are also amazing! Can premium brands use TikTok? In February of this year, high-end brands […]

The sales and marketing departments are two extremely related departments and greatly influence each other at work. In theory, everyone knows that these two units need to sit down to openly discuss, cooperate and work together to be best for the company and customers. However, in reality, the working relationship between these two departments is […]

It can be said that livestream is developing as a new form of radio thanks to its ability to reach readers anywhere with the internet. Whether large or small, live video streaming is bringing tangible value ​​to businesses. How does Livestream create a competitive advantage for businesses? In the period of 2019 – 2020, social networks […]