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Content production and Content marketing, although these are two different activities, you definitely cannot choose either. Businesses are always looking for ways to balance and help brands get closer to consumers. Definition Content marketing is the distribution of information through the media, the purpose to attract and increase the accessibility of products to customers. Content production is the […]

TikTok advertising objectives and strategies, with proper utilization, could bring remarkable results. TikTok owns a large number of Gen Z and Millennials users. The Hootsuite Digital 2021 report collected from the iOS and Google Play stores also shows that TikTok is second only to Tinder when it comes to the amount of money spent by […]

Premium brands’ TikTok advertising is no longer a myth. With the explosion in the number of users, brands from high-end to low-end can not stay out of the game. They keep on organizing campaigns on TikTok. In particular, the results are also amazing! Can premium brands use TikTok? In February of this year, high-end brands […]

The sales and marketing departments are two extremely related departments and greatly influence each other at work. In theory, everyone knows that these two units need to sit down to openly discuss, cooperate and work together to be best for the company and customers. However, in reality, the working relationship between these two departments is […]

It can be said that livestream is developing as a new form of radio thanks to its ability to reach readers anywhere with the internet. Whether large or small, live video streaming is bringing tangible value ​​to businesses. How does Livestream create a competitive advantage for businesses? In the period of 2019 – 2020, social networks […]

While newspapers are losing their throne, the new age of fast information such as videos, animations, and podcasts is on its way. According to the development trend of digital, Youtube is ranked 2nd only after Google among the websites with the most traffic as of January 2020. Large enterprises have the ability to use Youtube channels “luxurious” […]

According to research from Oberlo, 54% of consumers want to see more video content from brands. With the need to reduce the time to receive text information and increase the amount of information by images, about 300 videos are uploaded to Youtube every minute. So how do your videos attract audiences? Video Marketing Agencies can help brands do this. They […]

Millennials – People born between the 1980s and circa 1997. This is today’s mainstream consumer generation, and arguably the hardest to reach in marketing. But is it really as difficult as we think? With the analysis below, we will provide you with the information to attract and convert sales in the Millennial male audience. This generation is different […]

Looking back at the boom time of 2018, the hottest topic in influencer marketing was the wave of concerns about the problem of virtual likes when brands were afraid of throwing money out the window with KOLs. Since then, the launch of a new series of KOLs platforms with the claim of using AI or machine […]

For Vietnamese people as well as some other Asian countries, the Lunar New Year is an extremely important occasion of the year, an opportunity to gather with family and meet friends and relatives. Vietnamese people have a high demand for shopping for a warm Tet with family. Due to the high demand and ability to spend at […]

You often hear about “trending” content, “unique, strange” content. In this article, we will learn about the process and how to build high-quality content. First, let’s go through each layer of content! Content production  – or content production, is a long-term activity, built on the positioning of the brand and the target audience. In marketing, content is “king” […]

One of the biggest mistakes when doing Always-on content marketing is assuming that once the articles go live, the campaign is complete. However, effective content marketing doesn’t follow the philosophy: just build the content and the customers will come. Navigating a brand identity is highly dependent on content marketing being communicated to the right audience through an […]