Before the Chat GPT storm, what tools and trends will shape the marketing industry for mother and baby products in Vietnam? With 8 years of experience in marketing for Mom and Baby brands in the Vietnamese market, let SKYPERRY – Digital Marketing Agency explore 4 predicted trends that will dominate marketing activities in the mother and baby industry from 2023 to 2025.
- Applying AI and Chatbots for customer care
- Utilizing Influencer Marketing
- Integrating virtual reality technology to enhance customer experience
- Personalization and data-driven marketing
1. Applying AI and Chatbots for customer care
According to Grand View Research, the global chatbot market is expected to reach $9.4 billion by 2024. The latest report from Mobile Marketer also shows that up to 40% of millennials rate brands highly for using chatbots to provide advice and customer support.
With the amazing pace of AI technology development, the latest being the Chat GPT storm, chatbots promise to be an indispensable integrated tool for mother and baby brands in the coming time. This tool can provide 24/7 support for a large number of customers at the same time, shorten response time, thereby maximizing the experience of mothers and fathers with the brand.
One prominent advantage of using AI and chatbots is the ability to personalize customer experiences. These tools can optimize consultation based on the query and search history of each customer at different stages. Moreover, by analyzing customer data and behavior, AI can suggest personalized proposals and offers suitable for each customer. This will help brands establish stronger connections with customers, expand their loyal fan base more effectively.
2. Utilizing Influencer Marketing
Influencer Marketing will still be an effective strategy for Mom and Baby businesses in both short-term and long-term marketing campaigns. However, with the increasing number of Gen Z parents, brands and influencers need to make certain adjustments in terms of strategy and messaging to attract this potential customer group instead of adhering to outdated patterns.
In addition to collaborating with famous faces, brands can also expand and diversify their influencer booking by partnering with appropriate experts or doctors to create familiarity and reliability for their campaigns.
Recent reports have also shown that the role of dads in taking care of young children is increasing after Covid. Therefore, when using Influencer Marketing campaigns, brands can consider not only selecting Hot Moms but also Hot Dads. Additionally, it is important to not overlook messages that appeal directly to the emotions and behaviors of dads to increase the effectiveness of marketing campaigns.
3. Integrating virtual reality technology to enhance customer experience
Predicted to reach $1.6 billion by 2025 (Business Insider Intelligence), virtual reality (VR) has become an effective marketing and sales tool – the baby and motherhood industry is no exception. With realistic and vivid experiences, VR can help customers interact with products in an attractive and memorable way, making it easier for them to make purchase decisions while also contributing to emotional connections with a brand.
For example, a company can create an experience for customers to see how a baby stroller looks and works in a specific room context. These differentiated experiences are especially valuable for high-end products for children, helping the brand easily stand out and be remembered more strongly than competitors in the same segment.
4. Personalization and data-driven marketing
Data-driven marketing can help increase ROI by 15-20% (according to Forbes). In the saturation of marketing techniques, mass advertising, personalization needs have never been more important to customers. This is an opportunity for a data-driven marketing industry. By using detailed information to understand the needs and preferences of each customer group, mother and baby companies can create more personalized and relevant marketing campaigns, thereby increasing conversion rates.
Brands can apply personalization using various methods such as email marketing, social advertising, or personalized websites. For example, a company can use a customer’s purchase history to introduce complementary products or send personalized emails based on the customer’s pregnancy stage or the age of their baby.
Data-driven marketing also helps brands optimize their strategies and promotional campaigns effectively. By analyzing customer behavior and feedback, brands can quickly make adjustments to their outreach activities or improve their products and services. This will help brands enhance their effectiveness in each promotional stage and increase their sales.
One final note on data-driven marketing is that companies must be transparent about how they collect and use customer data, as well as prioritize customer privacy and security.
SKYPERRY is proud to be a Digital Marketing Agency in providing comprehensive Brand Positioning and Marketing Strategy consulting services on digital platforms for large, medium, and small businesses. With market understanding and practical experience, SKYPERRY is committed to bringing effective and impressive communication campaigns, as well as optimizing according to the goals of businesses and brands. Contact email: support@skyperry.com or hotline: 088 605 6868 for direct consultation for your campaign.
