One of the biggest mistakes when doing Always-on content marketing is assuming that once the articles go live, the campaign is complete. However, effective content marketing doesn’t follow the philosophy: just build the content and the customers will come. Navigating a brand identity is highly dependent on content marketing being communicated to the right audience through an effective content distribution strategy.
- Develop SEO strategy
- Implement a multi-channel content strategy
- How to arrange content strategy to increase sales
1. Develop an SEO strategy
How did you know this blog post? Although want to believe that you are a loyal reader and “refresh” our company website every morning to update the news. But I guess the truth is that most people use Google search for keywords related to the omnichannel content marketing strategy we used in this article. That is the power of SEO.
The goal of any content marketing campaign is to drive high-quality traffic to your official website, and build a lasting relationship with your audience. People need to be able to find information and content quickly. That means we need to develop a search engine optimization ( SEO ) strategy that is robust enough to get your website to the first page of results when someone types a keyword on Google. Digital marketing agencies do SEO effectively when they have a team that understands the search behavior of the target audience. The SEO content creation team improves rankings using popular search terms and keywords as well as other key data, alt image text, and alt tags.
With search engines constantly crawling and cataloging all of the content to determine which web pages to show users, marketers have only a few brief paragraphs of text to prove the value. Search engine results pages (SERPs) rank websites by relevance, giving users choice by showing a short preview (page title, page URL, and meta description). . To maximize visibility, content writers need to create paragraphs that are informative and relevant to the reader’s search behavior.
Agencies specializing in digital marketing regularly conduct research on different customer groups. This activity helps to understand the most searched terms/keywords and ensures these essential words or phrases appear in the title, description and URL of both the written content and any images. which include. Although search engines may not see the images in the article, the CMS will allow to tag each image with text explaining what the reader is looking at. These sections should never be left blank. Ensuring that all images are accurately depicted is not only necessary to improve website rankings, but also a requirement for content to be accessible to visually impaired people who may be using the browser. read the screen.
2. Implement an omnichannel content strategy
While SEO is still a major avenue for online content distribution, it’s not the only way to increase information reach.
Amid a growing list of streaming services, social media channels, technology apps, and more. The task of delivering content anywhere and anytime is scattered in many ways. Requires content that is both relevant and non-repetitive. It’s like when you tell your boss a story differently than you tell it to your best friend. Each social network/platform has its own audience and the displayed content needs to change accordingly
Defining different moods & tones depending on the channel is a digital marketing strategy that requires deep knowledge of customer behavior and journeys. Tools that help analyze audience behavior support content writer personalizes and strategically reuses content across all channels, instead of defaulting to copy-paste approaches of the same content type.
3. How to arrange content strategy to increase sales
Without a strategy to support the back and forth between sales and marketing, the marketing department often feels that their efforts are wasted, while the sales department is frustrated because they do not grasp the core of the brand message. brand, helping them drive business value. According to SiriusDecisions, 60-70% of B2B business content marketing is not used by sales reps. This makes it difficult to analyze the ROI from content marketing and wastes the overall effort of brands creating promotional messages. Businesses need to unify the sales and marketing departments, ensuring content marketing is being used to its full potential. Here are a few strategies to bridge the gap between the two divisions and convert sales:
- Cooperation to build strategy : The sales department is the connection point between businesses and customers, the most sensitive place to the needs of the market. Marketing can use a lot of information from sales to create content campaigns. Arranging regular meetings to exchange between the two departments will help the brand’s content strategy catch up with trends, as well as have consistency in communication messages between sales and corporate media channels.
- Share information sources : many brands have had a communication crisis when the sales department did not know what promotions were running. Sharing the archive of information and content marketing with the sales department and other stakeholders helps them save time searching and saves the marketing department a headache when the sale is still offering the same message from last year.
- Providing marketing “tools” for the sales department: building messages and promotion strategies is the main task of marketing, but sales is the shortest way to convey those content to customers. Providing email templates, outlining social posts for employees to share on their own social media, and sending out weekly newsletters to clients are key ideas for unifying all of your brand messages.
Stop implementing passive content marketing strategies. Drive content across multiple channels, and continually help expand your brand’s reach to multiply your sales conversion opportunities. Committing to a long-term game with a content distribution strategy will ensure sustained success with branding efforts. You can refer to the following tips to build quality content ( click here ).
For quick consultancy from SKYPERRY, businesses can contact us via the hotline: +84 88 605 6868 or email: support@skyperry.com.
